It’s no secret we think our friends at the online marketing agency Blueglass are pretty smart. Heck, we’re the premier sponsor of their upcoming conference.
So when they acquired Voltier Digital, a boutique agency specializing in content marketing, we took notice.
Content marketing is growing as an Internet marketing discipline, spurred by Google’s hunger for unique, quality content and consumers’ desire for brands that bring them value. Companies are shifting more of their budget toward content development as marketers begin to realize that engaged customers create more effective opportunities for driving sales and promoting brand loyalty.
As big brands like Coca Cola and American Express shift their marketing efforts toward content development, innovative companies are recognizing the power of content marketing and preparing themselves to stay ahead of the zeitgeist.
Learn more about the evolution of content marketing and the impact it’s having on the internet marketing industry in the infographic below, put together by Blueglass. And if all the awesome data overwhelms you, just focus on the cameos by adorable Blueglass mascot Charlie.
Content marketing resources
Recommended reading from the Raven blog if you’re getting started with content marketing:
How To manage content marketing for B2B brands
Content Strategy: What works (and what doesn’t)
16 tips for hiring a copywriter
Ultimate list of blogging tools for pros
If you’re a Raven customer, focus your content marketing with our content opportunity tool, which instantly uncovers the pages on your website that have the highest engagement, even if traffic to the pages isn’t stellar.
And don’t forget about Raven’s content ordering tool, powered by Textbroker – a great source for articles and blog posts. The Textbroker writers’ SEO and quality skills have already been vetted — and Raven supports only the best — so it’s easy to keep the quality content flowing even when you’re short on time.
Content, SEO, social media, PPC and more – all under one roof. Find out how Raven Tools can help you do more. Sign up for a free 30-day trial today.