Once upon a time, everyone stood around the water cooler and talked about the same shows. After all, they’d all watched the same shows the night before.
But not anymore.
Now, there is a limitless number of ways you can consume thousands of television shows, movies, and videos. You can watch them when you want, where you want and how you want. Streaming, broadcast, cable, DVR.
Gone is the huge audience watching the same things at the same time. The audience is fragmented. We aren’t all on the same page. The group standing around the water cooler can get pretty quiet and awkward now.
Audience fragmentation is generally heralded as a Bad Thing for traditional media. Is it bad for content marketing, too?
Discover when it makes sense to write for more than one audience.