No matter what you call it — link building, content promotion, blogger outreach, relationship building, content outreach — getting online publishers to pay attention to your pitches is harder than ever.
Kelsey Libert knows a thing or two about that.
As director of promotions for Fractl, a digital marketing agency, Kelsey’s entire job focuses on creating and delivering content that grabs the attention of major online publishers and gets published. In turn, her clients get significant brand visibility, website backlinks and traffic.
Over the past few years, Kelsey has observed a few trends about the types of content that online publishers want most. Today, she shares those observations, as well as advice about how to execute content campaigns that succeed.