Today’s featured Post

How To Convince Clients There's Value in SEO

How To Convince Clients There's Value in SEO

You've heard that SEO is simple. It's even been called a cheap commodity. If you've been involved with SEO for years, you know that SEO can be ridiculously complicated, (even though Raven tries to make it easy).

There are hundreds of combinations of variables in the signals that search engines, like Google, consider.

In an industry that never seems to agree, I'm going to find the midpoint and state, SEO is both easy and hard.

The Latest Raven News

  • How To
    Video: Google Analytics eCommerce Data Mini-Tutorial

    Video: Google Analytics eCommerce Data Mini-Tutorial

    Where do I find my eCommerce data in Raven’s Google Analytics section? Go to the Campaign menu, and navigate to Google Analytics. Within Google Analytics, you will see tables. Of these tables, you can choose Table Content. Once you choose eCommerce, then the data in that table will …

  • Company News
    Raven Hosts Girl Geek Dinner

    Raven Hosts Girl Geek Dinner

    When I first arrived at Raven and was told that we were planning a girl geek dinner, I thought my manager meant the ladies at Raven were going out for a night on the town. Sounded like fun. I now know that the geek dinners to which …

More from Raven

When To Optimize Alt and Title Text for Images

Customers using Raven software have asked, “What’s the difference between alt tags and title text on image files?” My response: Good question. So I went in search of an answer. For those using WordPress, the image upload module offers fields for Title, Caption, Alt Text … Read More

9 Don’ts When Changing Your Social Media Username

Changing your social media username is a big deal, especially if it’s part of a rebrand. Give the process proper respect and don’t make these rookie mistakes. Otherwise, you could be on Mashable for the wrong reasons (like when Netflix’s Qwikster brand was represented by a … Read More

How To Create Your Own URL Shortener With YOURLS

Earlier this year, I wrote about why link shorteners matter for content marketing. In the article, I mentioned how there’s no longer a need to shorten links for social networks like Twitter, but there’s still a need to shorten them in order to get campaign … Read More

How Soon Will a Woman Dump Your Website?

At Raven, we are seriously customer focused. And as the new Customer Loyalty Specialist, I have spent the last few months immersed in the fascinating world of customer loyalty. In the course of my research, I found a paper in the Journal of Marketing that illustrates … Read More

9 Tips for Online Reputation Management during Back To School Season

Growing up in Michigan, the Alice Cooper anthem School’s Out for Summer actually meant something to me — a full three solid months of vacation. School age kids did not think of laboring until after Labor Day. Not so in Nashville, Tenn., the home of Raven HQ. A coworker … Read More

Productivity Tools We Love: CoSchedule

If you’re the editor of a blog, you know that the road to a consistent editorial calendar is paved with good intentions. And it usually ends in hell. It’s hard to create a regular publication schedule. It’s even harder to stick to one. You may … Read More

I Moved My Site to SSL and the Sky Didn’t Fall

Google doesn’t often disclose ranking signals, but when they do the search marketing industry works itself into a tizzy. A perfect example is its recent announcement that going HTTPS could provide a slight rankings boost. All of a sudden I have seen hosting and domain registrar … Read More

SSL ALL THE THINGS with WordPress and AWS CloudFront

Before I begin, let’s be honest about you, SEO and SSL. Now that SSL is a supposed ranking factor, you are going to implement it. You can deny it all you want, but you’re going to do it. Everyone knows you’re old school and that you … Read More

To Ping or Not To Ping

In the past two days, I received an email with the message, “I’ll ping the copy over to you this week,” and a colleague said, “Ping me when you’re ready to go to lunch.” I don’t know exactly when “ping me” became part of our everyday … Read More

Why the “Zen Master of Marketing” Chose Raven Tools

Shama Hyder, CEO of The Marketing Zen Group, wrote the book on social media marketing, literally. She is the bestselling author of The Zen of Social Media Marketing and an international keynote speaker who has shared the speaking stage with the world’s top leaders, including … Read More