I'm going to ask you to do something that might sound scary. I want you to turn off your computer for the whole weekend.
Turning off your computer could actually make you money. No, it's not because you'll be more rested. The catch is that you can still use your smart phone or tablet.
If it's been a goal to get inside the head of a mobile consumer, acting like one for a weekend is an easy way to get started.
Force yourself to use only your mobile device over the weekend, and you'll better understand what you need to optimize for your clients.
If mobile marketing is listed as a service on your website, have you taken the time to live exclusively in a mobile world? For the weekend, think like a prospect who's only using mobile.
I took the challenge and share what I learned. Will you accept the challenge?