As a young marketing professional, you’re probably hustling to impress your employers by sharing brilliant ideas, working hard to execute them, and proving your strategies convert. In an industry that’s incessantly changing, you’re faced with the challenge of proving yourself daily. It’s essential to stay on top of social media marketing and the latest trends or risk being left behind.
Social media marketing’s importance has grown, however, studies have shown only 20% of chief marketing officers are using these tools to engage and collaborate with customers. Companies may be missing key opportunities to create cross-platform experiences that can help forge customer loyalty.
Are there opportunities for millennials to fill these gaps while providing value to their employers?