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Lessons From Google Analytics Marketing: Part II

Lessons From Google Analytics Marketing: Part II

Regular readers of this blog and those who follow Raven on social channels know that we're launching our new reporting engine soon. A select few were invited to participate in hands-on usability testing. A few dozen more were given early, early, early access to the new release. You are what is known in the world of software development as "beta" testers.

I'm a guinea pig, too, only I have a public forum where I can walk you through my process.

Here are the results of Raven's marketing efforts around its Google Analytics launch in June 2014. Learn what worked and what didn't.

The Latest Raven News

  • How To
    Video: Google Analytics eCommerce Data Mini-Tutorial

    Video: Google Analytics eCommerce Data Mini-Tutorial

    Where do I find my eCommerce data in Raven’s Google Analytics section? Go to the Campaign menu, and navigate to Google Analytics. Within Google Analytics, you will see tables. Of these tables, you can choose Table Content. Once you choose eCommerce, then the data in that table will …

  • Company News
    Live it. Love it. Share it.

    Live it. Love it. Share it.

    At Raven, we have a special relationship with you, our customers. We’ve played poker with you, learned together at meetups, and shared our love of swag. But we wanted a more formal way to say thank you to all of you who loyally spread your love …

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