Today’s featured Post

To Ping or Not To Ping

To Ping or Not To Ping

Before blogging became mainstream and WordPress the de facto blogging platform, pinging was a way to let search engines know that you’d posted new content. A decade ago, numerous pinging services existed that claimed to notify “dozens of search engines” about your new content.

But, much like many tools that tried to game Google, it became overused. Spam-pinging – pinging updates every half-hour for several days or weeks to notify of updates when they haven’t been made – was a popular practice among novice bloggers.

I don’t know exactly when the slang “ping me” became part of our everyday language. Most likely it originated from within the technology industry. If your computer crashed, your IT guy would know what PING meant (to query another computer on a network to determine whether there is a connection to it.)

We wanted to explain the essentials of pinging, why it matters to online marketers and when it's wise to err on the side of caution or risk being labeled "a spammer."

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