Sherlock Holmes doesn't have a super power, but he does extraordinary things. His secret weapon is deductive reasoning.
"When you have eliminated the impossible, whatever remains, however improbable, must be the truth."
Arthur Conan Doyle writes this dialogue in chapter six of his second Sherlock novel, The Sign of the Four, and elsewhere in his stories.
As a marketer, when you're analyzing and reporting on website traffic, you'll sometimes come across drops or dips you can't explain.
In order to explain a website traffic drop to a client, you'll need to put on your detective hat. Try applying Sherlock's secret weapon. As you eliminate possibilities, what remains is a growing amount of certainty.
Read on to discover how to rule out the possibilities.