Content curation has been around a long time. The best curated content relies on the editorial oversight of a subject matter expert (SME). This person (or team) has the ability to sift through reams of resources to find that one hidden gem which, when added to the compilation, will educate, inform, inspire and, maybe, even delight readers.
Curated content is intended to provide a deeper dive into a topic your customers care about, need to know about, but don’t have the time to research on their own. Over time, once you’ve proven that your curation skills offer insight few others can, you will become recognized as a thought leader in your industry or niche.
Once you start presenting the highest quality and most relevant content to your target market, you’ll be well on your way to establishing thought leadership. And, thought leadership is the first step toward building awareness and creating brand affinity.