Can you imagine getting dumped after 91 years with someone?
Without so much as a telephone call?
That's what happened to Publicis Groupe, the agency that General Motors had used for nearly a century before abandoning it in 2010. And guess what? Now, merely four years later, GM isn't happy with their new agency.
Talk about fragile client-agency relationships.
Don't let technology get in the way of building trusted relationships. Learn how to build a strong foundation that can withstand departmental shifts and changing consumer behaviors.