Pay-per-click (PPC) advertising is challenging for beginners and can still be capricious for veterans of the trade. Naturally, an abundance of resources, PPC tips, and guides have been written to aid the hopeful PPC disciple on their path to mastery.
In this piece, I’ll take a look at the pros and cons of six PPC tactics so we can weigh the benefits against the potential downside. I’ll also use some of the PPC features baked into Raven Tools as well as real-world AdWords data, generously supplied by CJ Pony Parts.
These six ways of managing and measuring your Google Adwords campaign while by no means definitive, will put you on the path to success once you weigh these pros and cons.