Google doesn’t often disclose ranking signals, but when they do the search marketing industry works itself into a tizzy. A perfect example is its recent announcement that going HTTPS could provide a slight rankings boost.
I’ve always hated hype in SEO. A good, solid, SEO strategy is one that rides the waves of change, doing the right things consistently over time.
What did intrigue me was this – one barrier to entry might not be the actual cost of “going HTTPS” but the time and potential SEO risk of screwing up your own rankings when “moving home.” If you get the redirects wrong, you could accidentally misdirect users to the wrong location, or no location at all! Formatting your .htaccess or web.config files incorrectly can cause a site to go down.
And, from an SEO perspective, inbound links not correctly attributed to the correct end URL can lose you valuable traffic and rankings potential. So I set up a test...