Changing your social media username is a big deal, especially if it's part of a rebrand. Give the process proper respect and don't make these 9 rookie mistakes.
Otherwise, you could be on Mashable for the wrong reasons (like when Netflix's Qwikster brand was represented by a pot-smoking Elmo). Lesson: Be sure to check out what accounts are already registered.
There may be more to plan out than you realize. Luckily if you're a customer, Raven's social media marketing software can help along the way with things like monitoring mentions of your old username and checking for broken links to your old accounts.
Use this 9-point checklist to make sure you have all your bases covered.