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SEO is Not To Blame for Your Crap Content

SEO is Not To Blame for Your Crap Content

During a hiring phase in November, I interviewed one social media candidate who was an active blogger.

I asked him how he optimized his blog for search engines because a key social media skill is in understanding the interplay between search and social. He said:

I don’t do SEO. I don’t want to risk over-optimizing my site at the risk of alienating my visitors.

As someone who got her start in online marketing optimizing for search engines, the idea that SEO pushes people away rankles me. It points to a continuing misunderstanding of exactly what SEO represents and what it can and cannot do.

The truth is, if you are not optimizing your blog or website for something, it won’t be found for much of anything, other than your domain or business name. It certainly won’t convert visitors to customers because to do that, they need to find you!

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