Pay-per-click (PPC) advertising is challenging for beginners and can still be capricious for veterans of the trade. Naturally, an abundance of resources, PPC tips, and guides have been written to aid the hopeful PPC disciple on their path to mastery. In this piece, I’ll take a look at the pros and cons of six PPC tactics so you can... Read more »
Content curation has been around a long time. The best curated content relies on the editorial oversight of a subject matter expert (SME). This person (or team) has the ability to sift through reams of resources to find that one hidden gem which, when added to the compilation, will educate, inform, inspire and, maybe, even... Read more »
It’s hard to believe another year has gone by here at Raven. Raven is now 8-years-old, which I believe in Internet years is somewhere between 62 to 81. Before I jump into what to expect from Raven in 2015, I want to recap the productive year we had in 2014. A look back at Raven... Read more »
In Raven Tools’ beloved home city of Nashville, Jack White is a hipster mascot, according to The New York Times. He and his Third World Records even have their own virtual reality video app. If the gushing media can be believed, the White Stripes and Raconteurs rocker is single-handedly responsible for driving the city’s newfound buzz... Read more »
Did you know Google+ now allows users to promote their content through Google+ Post ads? If not, you’re missing out on a huge opportunity to build brand awareness through Google+. Earlier in 2014, Google+ rolled out Google+ Post ads. Basically, Google+ Post ads run through the Google Display ad network and allow users to promote... Read more »
Building a newsworthy business is the best thing a business owner can do. Baking newsworthiness into your business lines up a whole slew of benefits that do everything from mobilizing your potential customers to boosting your SEO. Being newsworthy inherently means your business is almost always on someone’s mind, and as such your business is... Read more »
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