kl.am Closes its Shell

Company News

kl.am Closes its Shell

At Raven, we experiment a lot. We consider our projects as our own version of skunkworks. Sometimes the experiments are driven by mere curiosity, while others are meant to see how far we can push the boundaries of a service. All of our experiments have one common element, problem solving.

When we first created the kl.am URL shortener, we did it to solve a problem. At the time, there wasn’t an SEO friendly shortener that supported campaign variables (now referenced as tracking tags by Google). Campaign variables are pieces of data that can identify the effectiveness of marketing efforts that involve publishing links.

Campaign variables are great, because you can assign a source, medium, and name, like Twitter and/or Social Media Campaign. Those variables get appended to the full URL before being shortened, and they make it easy to track and view the campaigns in Google Analytics.

So campaign variables is the main reason we built kl.am, period.

Several months after we debuted an SEO friendly URL shortener that supported campaign variables, many existing and new shorteners added them to their service. That includes the most popular and widely used shortener, bit.ly.

With the mass support of campaign variables, it wasn’t necessary for us to keep kl.am running. However, we had grown attached to the little hatchet-footed bivalve, and many other people had started using it too. Unfortunately, as kl.am became more popular (with legitimate users), it also got the attention of international spammers.

Spammers use of kl.am became epic. We didn’t have the resources or time to deal with the problem. We did our best by trying to patch the system with some basic anti-spam measures, but 100% of our development resources were (and are) focused on what’s making us money, Raven. After having kl.am kicked out of several hosting providers, and not having the resources to properly maintain it, we decided to throw in the towel.

We appreciate everyone who properly used kl.am in their campaigns and on a daily basis. Thanks so much for supporting our fun experiment and temporary solution to a problem. I will really miss kl.am.

Related Posts Plugin for WordPress, Blogger...

Tell us what you think

  • nomo
  • Gregg Hilferding

    Any chance past users can get an export of what URLs they registered with the service?

    Thanks!

  • http://opppulence.com tim

    Hi, I loved using kl.am! Not only was it an effective service – but it was catchy too. However, I stopped using the service months back as it was obvious that it was being used by spammers, and the kl.am URL lost its credibility.

    I would love to see the use of this URL go towards a closed community of users. There are many people who’d use it, and it would gain back its reputation quickly. It’s nice to have a unique service amongst the bit.lys and j.mps of the internet! Thanks.

  • http://twitter.com/westjet Greg Hounslow

    Thanks for putting together a great tool! We used kl.am a lot and it was great to be able to see some the insights. I’m sorry to hear that spammers were the main reason you shut it down. A hearty “Boooo!” to them!

  • Chris Fill

    Can reports for exisiting kl.am URLs be found?

  • http://zou.lu/ Showfom

    Hi, will kl.am be open-source and release its code?

  • http://www.thebeersnob.com The Beer Snob

    I’m so sad to see kl.am is no more! But at the same time, I am exceptionally happy to see the previously created URLs will remain active. Thanks!

    The Beer Snob