SEO Archives

Marketing voices, part two: The changing metrics of SEO

When it comes to Internet marketing, things are constantly changing. In the second half of our roundup of marketing opinions, we’ll focus on how SEO is evolving when it comes to strategy, metrics and quantifying your success. Meet the marketers Mike Arnesen: Blogger and senior … Read More

16 marketers on the metrics that matter

If you can’t measure your efforts and explain your results, you’re going to have a hard time justifying your marketing work. Raven recently published a resource that looks at 28 SEO Metrics and how to use them to communicate the success of marketing campaigns – … Read More

On the ‘optimization’ part of SEO

You’ve seen the articles. SEO is dead, linkbuilding is dead – everyone is ready to bury SEO right along with bulky computer towers and link farms. But SEO isn’t anywhere close to death. Those stories simply perpetuate rumors in pursuit of the cheapest form of … Read More

How to measure and report social SEO metrics

As search engines work on getting “social search” just right and Facebook moves into the search game with Graph Search, there’s no doubt that this will be the year of social SEO – using social media to reach your SEO goals. But how do you … Read More

Anatomy of a search-optimized photo gallery

You got the memo. Google Panda loves it some rich content like big, unique images. So you went out and got those big, beautiful images and wrapped them in a lightbox or carousel style gallery, and it’s so cool you’ve got bruises from patting yourself … Read More

Focus on the SEO metrics that matter

Here’s the sort of thing SEOs used to sell to clients: “We’ll get you on Page 1 in Google for your keyword.” Here’s the sort of thing SEOs used to report to clients: “You’re ranking 2 on Page 1 in Google for your keyword.” Things … Read More

On-site SEO with Raven’s Site Auditor: Part 2

Last week in Part 1 of my guide to on-site SEO with Raven’s Site Auditor, we talked about on-site SEO in terms of visibility, meta issues and content. This week in Part 2, it’s on to links, images, semantics and page speed. Links Google wants … Read More

On-site SEO with Raven’s Site Auditor: Part 1

There’s the sexy side of SEO, like writing splashy content, getting to know bigwig influencers on Twitter and hustling for those Grade-A links. And then there’s on-site SEO, the … less-sexy side. On-site SEO (also called on-page or technical SEO) is the process of making … Read More

Outreach Link Building in 5 Simple Steps

As a roller derby referee, I’m serious about my skates. So when I’m at Square Cat Skates, I’m there as a customer. But what if I were there as an SEO, running a link building campaign with the California roller skate and roller derby gear … Read More

New Google Analytics metrics for a (not provided) world

Google Analytics has long been the go-to website statistics program for businesses of all sizes. But there’s a new keyword in town, and (not provided) isn’t going away anytime soon. This “keyword” represents any and all keywords used by website readers who found your website … Read More