SEO Archives

The 12 Best Google Reader Alternatives

On the surface, this looks like one more post and infographic about Google Reader alternatives, but there’s something else going on here. This is no ordinary infographic. In fact, it wasn’t even made to promote alternatives to Google Reader (although it still does a pretty … Read More

How to Identify Quality Websites With Raven

When you’re building links (or as I like to call it, marketing our website), quality is everything. Even if we leave search signals out of the equation, it boils down to this: If you get a mention on a website, you want to make sure … Read More

When SEO Takes the Blame

When I started out in the SEO world, I took on a lot of responsibility – not just in regards to rankings, but also whether or not clients were seeing an increase in sales. When I worked with really small businesses, high rankings almost always … Read More

SEO metrics that matter: A Raven Tools Hangout recap

Missed Raven’s recent Google Hangout on Air about the SEO metrics that matter? Don’t worry; we’ve got you covered. In the recording below, you’ll see that panelists Jon Henshaw, AJ Kohn, Demian Farnworth, David Harry, Steven Shattuck, Max Minzer, Annie Cushing and I had a … Read More

How to do outreach for international SEO

Think outreach is a tough job? Try doing it in Spanish, French or more – in addition to English. International SEOs face the same issues all SEOs do (proliferation of spam, low regard for SEO companies, etc.), except that we operate in markets where the number of … Read More

48 tips for SEO newbies from 48 experienced SEOs

A few weeks ago, we asked Raven’s Facebook Page fans, who are some seriously experienced SEOs, this question: “If someone new to SEO asked you for your BEST piece of advice, what would you say?” Everyone had tips for SEO newbies. A few themes emerged … Read More

Good: Funny 404 Error Pages. Great: Profitable 404 Error Pages.

A 404 Page Not Found error usually is the last thing you want your site to serve up. But what if visitors being served a 404 error aren’t guaranteed to leave your site in frustration? Good 404 pages display a bit of personality or lighten … Read More

Old SEO, meet new SEO: How to get buy-in for modern marketing

Marketing moves fast. The SEO strategies that win today – creating high-quality content, focusing on the metrics that matter to clients and investing in digital PR – are often far different than what’s come before them. Next-level marketers and SEOs know what it takes to … Read More

How To Do An SEO Site Audit Like a Boss

The No. 1 rule in SEO is to check your website for on-site search engine optimization problems. The reality is that no matter how amazing your webmaster is, there’s a 99.9% chance your site will still have some problems. Visibility is usually at the top … Read More

What SEOs need to know about website navigation

It doesn’t get talked about as much as links or on-site issues, but being able to navigate around a website is incredibly important when it comes to SEO. No user wants to click on a site only to get lost trying to find how to … Read More