SEO Archives

When SEO Takes the Blame

When I started out in the SEO world, I took on a lot of responsibility – not just in regards to rankings, but also whether or not clients were seeing an increase in sales. When I worked with really small businesses, high rankings almost always … Read More

SEO metrics that matter: A Raven Tools Hangout recap

Missed Raven’s recent Google Hangout on Air about the SEO metrics that matter? Don’t worry; we’ve got you covered. In the recording below, you’ll see that panelists Jon Henshaw, AJ Kohn, Demian Farnworth, David Harry, Steven Shattuck, Max Minzer, Annie Cushing and I had a … Read More

How to do outreach for international SEO

Think outreach is a tough job? Try doing it in Spanish, French or more – in addition to English. International SEOs face the same issues all SEOs do (proliferation of spam, low regard for SEO companies, etc.), except that we operate in markets where the number of … Read More

48 tips for SEO newbies from 48 experienced SEOs

A few weeks ago, we asked Raven’s Facebook Page fans, who are some seriously experienced SEOs, this question: “If someone new to SEO asked you for your BEST piece of advice, what would you say?” Everyone had tips for SEO newbies. A few themes emerged … Read More

Old SEO, meet new SEO: How to get buy-in for modern marketing

Marketing moves fast. The SEO strategies that win today – creating high-quality content, focusing on the metrics that matter to clients and investing in digital PR – are often far different than what’s come before them. Next-level marketers and SEOs know what it takes to … Read More

How to do an SEO site audit like a boss

The No. 1 rule in SEO is to check your site for on-site search engine optimization problems. The reality is that no matter how amazing your webmaster is, there’s a 99.9% chance your site will still have some problems. Visibility is usually at the top … Read More

What SEOs need to know about website navigation

It doesn’t get talked about as much as links or on-site issues, but being able to navigate around a website is incredibly important when it comes to SEO. No user wants to click on a site only to get lost trying to find how to … Read More

Marketing voices, part two: The changing metrics of SEO

When it comes to Internet marketing, things are constantly changing. In the second half of our roundup of marketing opinions, we’ll focus on how SEO is evolving when it comes to strategy, metrics and quantifying your success. Meet the marketers Mike Arnesen: Blogger and senior … Read More

16 marketers on the metrics that matter

If you can’t measure your efforts and explain your results, you’re going to have a hard time justifying your marketing work. Raven recently published a resource that looks at 28 SEO Metrics and how to use them to communicate the success of marketing campaigns – … Read More

On the ‘optimization’ part of SEO

You’ve seen the articles. SEO is dead, linkbuilding is dead – everyone is ready to bury SEO right along with bulky computer towers and link farms. But SEO isn’t anywhere close to death. Those stories simply perpetuate rumors in pursuit of the cheapest form of … Read More