SEO Archives

Panda 4.0 & Google’s Giant Red Pen

Panda 4.0 rolled out over the past several days, and it seems to be a pretty significant update. While some Panda updates have been a ‘data refresh,’ there are a lot of bigger ripples this time around (~7.5% of English queries.) Panda is designed to … Read More

How Does Parallax Design Affect a Website’s SEO?

Parallax website design represents the latest frontier of customer experience and user engagement. Originating from the gaming industry, “parallax” came from the visual effect of 2D side scrolling video games that gave the illusion of depth. With parallax site design, the background of the website … Read More

SEO for Print Publications – It’s Not Impossible

A year and a half ago I spoke at a print media conference. It was all doom and gloom about how newspapers get closed down all over the place and how the future is about the Web. That’s true but only to some extent. Many … Read More

Guest Blogging is Dead (at Raven)

Editor’s note: Former Raven blog editor Courtney Seiter wrote this blog post on January 16, 2014. Yep, that’s four days before the head of Google’s Webspam team, Matt Cutts, effectively killed large-scale guest blogging, calling it a spammy link building tactic. Fast forward exactly two … Read More

Industrial Strength Outreach Prerequisites

Did you know? While the SEO and PR people are frantically training their outreach muscle there are already agencies that do outreach full time without even calling it marketing, PR or SEO. What do they do differently? Now don’t get me wrong. I have seen … Read More

How To Prioritize Issues After an SEO Website Audit

It’s doesn’t matter whether you have 100, 1,000 or 11,000 issues after you audit your website for technical SEO issues. Fixing all the problems on the list can seem as impossible a task as putting a broken egg back together. That’s why people often ask … Read More

Can Google survive without search results? Yes. Can you?

I remember the time when there was no Google and cluttered Web portals were the rule. Simplicity was the key to Google’s success, along with the quality of results. People rejected information overload and chose a clean interface and search result structure. Google also succeeded because … Read More

How To Write Meta Descriptions for Maximum Clicks

They’re easy to ignore and time consuming to write. But well-written meta descriptions — a.k.a. snippets — can strongly influence the amount of traffic that your website receives from a specific search result. It’s important to know what details they should contain, in what format, … Read More

Interview with SEO’s Google Patent Watcher, Bill Slawski

Bill Slawski and I share a path that’s very familiar for many SEOs. We both started out pursuing a completely different profession, but through happenstance found ourselves building, optimizing and marketing sites. I’ve always been drawn towards Bill’s writings, because he’s one of the only … Read More

On SEO Outing

Recently, another blog post “outing” a website for poor SEO practices went viral. Not only was a well-funded startup left looking bad, but its founders made excuses for their tactics, outing six other competitors in the process. Outing has always been somewhat of a hot-button … Read More