NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.
AdWords caused quite a few PPC folks to rejoice a couple weeks ago when they announced the roll-out of what they’re calling “Call Only Campaigns.” If you’re not familiar with these yet, they’re a great option for lead-gen or call-heavy accounts. Let’s look at what they are, and how to spot if it’s worth testing on any of your accounts.
Last week, someone approached me and randomly asked, “What do you think about Quality Score?” This is like asking me what I think about the fact that they aired True Detective in the same time slot as The Walking Dead. I notice and mildly freak out for three seconds, and then set up the DVR […]
Competitive research can be an overwhelming thing for organic search marketers, and paid search is no different. The bounty of information you can access to uncover paid keyword strategies is massive with tools like Raven software or SEMrush. These tools are a keyword wonderland to a nerd like me, but that also means there’s far more […]
It was the slamming door heard ‘round the world: the disappearance of organic keyword data. It affected the organic search world in a wide range of ways. Some folks like Mike King have done great presentations about why “not provided” doesn’t matter in the grand scheme, and most folks have moved on, albeit begrudgingly. On […]
