NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.
It’s always fascinating to me to see what captures the interest of the SEO community. A recent post on Search Engine Land recommending webmasters avoid link building did the trick this time. Based on the comments, it was clear that Google continues to be a lightning rod for the search industry. It’s easy to misinterpret […]
School may be out for summer, but the professional online marketer never stops learning. With millions of websites (yes, millions!) hoping to grab your attention with the promise of teaching you about online marketing, it’s nearly impossible to separate the wheat from the chaff. Well, I’ve done the homework for you. I used my link […]
We’ve culled through dozens of marketing podcasts to find the best of the best. You will kickstart a marketing mindset when you absorb the wealth of information available from numerous industry luminaries.
With 1,000 clients, it was difficult for this digital marketing agency to be in touch regularly with all of them. Raven allows them to be proactive and never worry about reporting again.
I had the privilege of speaking recently at the Marketing United conference organized by our Nashville neighbors, Emma. It’s no small feat putting on an event of any kind, but the first one is always the hardest—and the scariest. The Emma Army was in full force, and it showed. The event was one of the […]
Confused about what constitutes duplicate content? Worried about re-posting your own content on LinkedIn or another website? How, exactly, could duplicate content issues affect your SEO? Find out.
For years, I thought of myself as an SEO purist. Maybe it was a control issue. I thrived on my ability to influence search results based on my awareness of user behavior, how and where to place a link for maximum benefit and even how to create a unique query space, just to see if […]
During a hiring phase in November, I interviewed one social media candidate who was an active blogger. I asked him how he optimized his blog for search engines, because a key social media skill is in understanding the interplay between search and social. He told me: I don’t do SEO. I don’t want to risk […]
If you’re new to the Raven blog, then you may be new to our online training classes also. I’ve conducted two so far (you can find them here and here) and have been amazed at not only how many people stay for the Q&A, but also the questions people ask through our Help Desk following these […]
Content curation has been around a long time. The best curated content relies on the editorial oversight of a subject matter expert (SME). This person (or team) has the ability to sift through reams of resources to find that one hidden gem which, when added to the compilation, will educate, inform, inspire and, maybe, even […]
In most parts of the United States, cooler, autumn weather is upon us. For many in the online marketing world, it’s a time to reflect on the past nine months of work and start thinking about your 2015 to-do list. One of the must items on this list is to perform an annual website audit, especially for […]
It’s an old saw in business: you can’t manage what you don’t measure, but it bears repeating, especially when it comes to social media analytics. It’s just too easy to get caught up in the social aspect of online networking and forget the marketing and measurement side of the equation. At the bare minimum, you […]
Customers using Raven software have asked, “What’s the difference between alt tags and title text on image files?” My response: Good question. So I went in search of an answer. For those using WordPress, the image upload module offers fields for Title, Caption, Alt Text and Description. Honestly, I frequently use the same words for the […]
Growing up in Michigan, the Alice Cooper anthem School’s Out for Summer actually meant something to me — a full three solid months of vacation. School age kids did not think of laboring until after Labor Day. Not so in Nashville, Tenn., the home of Raven HQ. A coworker mentioned “child school angst day,” referring to the first day […]
Just yesterday morning, hackers compromised the computer systems of a major contractor responsible for providing background checks for the U.S. government. (Source: CNN) And, in light of this week’s other enormous security breach by a Russian gang, first reported in The New York Times, we thought it was important for you to be able to explain […]
Not every company can boast customers who want to shout their praises. Raven’s been fortunate. It seems as though every month we get emails from customers asking how they can be featured on our website or in our newsletter. Click Consult, a U.K.-based digital agency, is one such customer. They’ve been using Raven for nine […]
Raven’s link building tool has been a staple for SEOs and online marketers for years. I want to make the distinction between on-page SEO and off-page SEO because I think there’s a lot of confusion about what constitutes search engine optimization and would like to broaden the use of the term. Then you can dig into Raven’s list […]
People who surf the Web all day love shortcuts and efficiencies. When you’re writing an online article, it seems obvious to link out to websites that your readers might want to check out. You’re just making it convenient for them, right? That might be what you think, especially if you’re new to online marketing. Many […]
Who reading this remembers CompuServe, AOL and the Bulletin Board Systems (BBSs)? These 70s-, 80s- and 90s-era online meeting places allowed users to communicate through a central messaging system and post messages to other users. In many ways, American Online was the Internet before the Internet, with its member-created communities. Businesses new to social media management may think social […]
Let’s face it. Readers have less time for you. Even if your content is great, it still may not be enough to keep visitors around. Don’t have a title that pulls readers in to your exceptional post? You’ve missed an opportunity with your readers. Don’t reach out to readers with visually appealing content? You may lose another segment […]
