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The Raven Blog

We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.

Ultimate List of PPC Bid Management Solutions

Written by and published

Advertising on Twitter: Is it right for your brand?

Written by and published

Posts written by Mathew Guiver

Ultimate List of PPC Bid Management Solutions
By Mathew Guiver

July, 2012

Ultimate List of PPC Bid Management Solutions

Are bid management tools really worth the investment? Finding the right marketing software can be a chore. For smaller efforts, you can easily build and manage a campaign directly in AdWords or adCenter, and with options like AdWords express and dynamic ad extensions you can get something set up and running pretty easily. But if […]


Advertising on Twitter: Is it right for your brand?
By Mathew Guiver

February, 2012

Advertising on Twitter: Is it right for your brand?

One of my favorite new advertising opportunities is Twitter’s promoted products. Competition is low, engagement rates are high, and research indicates the audience actually likes seeing them. I spoke on Twitter’s promoted products at the SMX Social Media Marketing conference in December, which inspired this blog post. Here’s why I think Twitter is worth your […]