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Are bid management tools really worth the investment? Finding the right marketing software can be a chore. For smaller efforts, you can easily build and manage a campaign directly in AdWords or adCenter, and with options like AdWords express and dynamic ad extensions you can get something set up and running pretty easily. But if […]
One of my favorite new advertising opportunities is Twitter’s promoted products. Competition is low, engagement rates are high, and research indicates the audience actually likes seeing them. I spoke on Twitter’s promoted products at the SMX Social Media Marketing conference in December, which inspired this blog post. Here’s why I think Twitter is worth your […]