We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.
The art of being self-promotional is a natural tendency. In a cutthroat environment, it’s human nature to think of ourselves first. The justification for doing so is that somewhere down the line, we’ll benefit from it – whether it be financially or from a networking standpoint. We want people to like us, and we want […]
In a recent video on the Google Webmaster Central Channel, Matt Cutts was asked: What do you predict will be the big changes to “search” as we know it today over the next 3 years? What are some of today’s trends that you believe will shape the future of Google search? Matt’s response is fascinating. […]
Previous iterations of Microsoft’s search efforts were often met by many with skepticism. It’s not like they haven’t made the effort – Yukon, MSN, Live and now Bing – but they still haven’t been able to make significant inroads to compete with Google’s search engine dominance. With the newly released Bing, an aggressive advertising campaign, […]
While Bing debuted several new features with their updated and rebranded search engine, Google continues to one-up them with new features of their own. Google’s new features are changing the search engine optimization landscape once again, and are also providing new opportunities for Internet marketers that practice SEO. The new features that will have the […]
As participation marketing continues to gain traction as the most effective way to market a website, niche social networks are emerging as a crucial part of that strategy. While Facebook and Twitter can play an integral part in social media campaigns, they don’t always have the best targeted users and groups. Whereas, niche social networks, […]
If you have a high bounce rate on your website, you’re not alone. Analyzing the underlying factors which lead to a high bounce rate can be the difference between hitting your conversion target or consistently losing customers. A high bounce rate should be considered as 80% upwards. To accurately measure the bounce rate metric, you […]
Social networking and the establishment and maintenance of relationships isn’t new to marketing. Businesses have been doing that for years. However, only recently have we moved to a new method of interaction – online participatory marketing. Business to Consumer (B2C) and Business to Business (B2B) marketers still have to interact with their audience, but now […]
The reporting of ROI for SEO and Social Media services is murky at best. That’s why compiling weekly and monthly reports for clients is one of the most time-consuming, frustrating, and yet rewarding parts of a search engine optimizer’s job. Unless you operate within a certain niche, it’s unlikely that you have two clients who […]
Dodgy: 1. Evasive; shifty. 2. Unsound, unstable, and unreliable. 3. So risky as to require very deft handling. As the SEO Manager at Sitening, it’s important to me that our client needs are not only met, but their expectations are exceeded. If we have to stay until 10 or 11pm to get the job done, […]
At TwitterCon PubCon last week, there was a lot of talk about everyone’s favorite micro-blogging service, Twitter. It’s a high-impact, high-volume platform that every Internet marketer should be using. However, the dependency on just how we are using, and more importantly, how we are measuring this information to our clients, is a grey area that […]
Every SEO campaign is a process unto itself. It is contrived of many components that, when executed correctly, form the sum of one large piece. Without each component working to its fullest, the benefit of the end product cannot be truly felt. 8 Steps to a Succesful SEO Campaign 1. Keyword Research 2. Competition Research […]
“The problem with social media is… there are more people writing it than reading it.” Mixx After being granted a credibility boost from the New York Times recently, it seems like Mixx is here to stay. The underdog of social networking, Mixx has a smaller following than other user generated content (UGC) sites, but was […]
From a user experience point of view, 404 pages are not something you want to see. If you reach one, it means the content is gone or has been moved. Also, the average Internet user has no idea what the “404” actually means, even though that’s usually the message they see. For webmasters and search […]
Using linkbait is a great way of attracting traffic to your website or blog. The only factor you’re limited by is your own imagination. Whether you run a sports blog or are part of a corporate website setup, linkbait should be part of your SEO campaign. If executed correctly, it can have a significant impact. […]
Article distribution can be a very effective method for gaining inbound links and traffic to a website. As part of an SEO campaign it can be time consuming, but if completed and carried out correctly, it can make a significant impact on search engine performance. When you using article distribution, you should focus on the […]
Mention search engines to anyone these days and chances are the first thing they’re going to think of is Google, and rightly so; Google does a great job. However, other search engines do exist, such as Yahoo!, Ask and Bing — just to name but a few. As SEO specialists, it’s important to understand how […]