NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.
When it comes to PPC reporting, major online advertising platforms (e.g. Google Ads and Facebook Ads) do provide some native functionality, including recurring campaign reports and CSV exports. But these tools don’t allow you to combine multiple data sources — and they don’t help you craft a narrative that makes your PPC reporting powerful and interesting to […]
When you’re conducting an SEO audit, there are a lot of metrics and factors to look at — redirects, broken links, meta issues, image tags, and much more. All of these things are important to fix to keep your website healthy and capable of ranking in the search engines. However, when you’re focusing on local […]
Google launched its Mobile-first Index in 2018/19 in response to the ratio of mobile searches swinging further past desktop every year. Now, the Google algorithm assesses the mobile experience of any website ahead of the desktop experience before indexing it in the SERPs. While of course, this proves that building a mobile-optimized site is vital, just building it […]
How do you track SEO progress and measure SEO results? Much of the content written on this topic focuses on tracking the right metrics. It’s easy to find a list (often lengthy) of SEO metrics and KPIs you should be tracking — but metrics really only scratch the surface of tracking SEO progress. Keyword rankings, […]
Digital marketers prioritize tracking their keyword rankings on Google, and rightly so — because Google has secured over 87% of the search engine market. In second place, Bing has a comparatively tiny share of the pie — just 5.5% according to Statistica. However, according to Bing, their PC market share is 11%, and this amounts to 11.7 […]
When you build an online SEO report for your clients, what data do you include? First and foremost, an online SEO report needs to be shareable and easy to access. But in terms of the information you include, there’s no clear-cut answer — no boilerplate list of KPIs that make for a universally good search engine optimization report. […]
In this blog post, we’ll be comparing three of the market-leading SEO tools: Ahrefs, SEMrush, and yours truly — Raven Tools. There are a lot of review sites out there, but having built an SEO platform ourselves, we have a deep understanding of what makes these tools different — and the ways in which they […]
The rollout of Google’s algorithm update, BERT (or Bidirectional Encoder Representations from Transformers), could be one of the most influential updates to search results in the past 5 years. The new update is estimated to affect about 10% of searches and is being used to better understand the intent behind them. To explain Google’s reasoning behind […]
As we mentioned in our last post, keywords are the backbone of SEO. Using the right keywords can make or break your SEO efforts when trying to rank in the #1 spot. In order to successfully execute a proper SEO campaign, you should spend some time upfront making a plan of action before you begin. […]
Search engine optimization is by no means an exact science, it’s more of an evolving art form, that hinges on the trends and forces of Google itself and the actions of other SEOs. A huge aspect of SEO revolves around competitor analysis and determining the exact ranking factors behind any given keyword. This makes trendspotting […]
You’ve probably heard the old saying that there is no such thing as bad publicity. What you might not know is how it can apply to your company’s website. Growing evidence suggests that the presence of user-written reviews on your site – both positive and negative – is a potent conversion driver. In this post […]
“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman Some psychologists believe our affinity for stories may have developed out of the evolutionary advantage it gave our species. Instead of having to learn from our own mistakes about the dangers in the world around us, storytelling […]
In today’s digital world, almost anyone can call themselves a journalist. With smartphones and always-accessible blogs and social media sites, everyone is now a “reporter” – under the right circumstances – with the ability to bring stories from anywhere in the world to a potential audience of billions. So maybe it’s time for all of […]
This article was contributed by PPC marketing professional Andrew Lolk. I recently started a new AdWords campaign for a project. It’s a price comparison service website that imports prices from all vendors in an industry. Needless to say, the website was hyper-optimized for both AdWords and SEO. I was excited to get the AdWords campaigns started so I could […]
I wanted to share some firsthand advice to help you convert your clients, your boss, or your sales force from rankings to revenue. To give you some background, I work for a plastic surgery internet marketing company. In this niche, vanity is the name of the game, so showing up at the top of the search […]
Social media crises are a reality and a risk that we all face today. We’re all vulnerable to online attacks that threaten having a lasting and damaging impact on our brand’s reputation, both online and offline, and bottom-line. Managing your online risk requires more than just social monitoring of your brand. It requires a plan. Do you […]
What do social signals have to do with your SEO campaign? Maybe more than you think. And the divide between SEO and social media seems to shrink every day. Google and Bing have both confirmed that social indicators are becoming increasingly important and that they are already being used to some degree, to create ranking results. Bing […]
Becoming a social media hero is no easy feat. However, let’s get something straight: When I say “hero” I’m not describing those self-proclaimed social “gurus” or “experts” you’re ignoring in your streams. I’m talking about the people hustling in the trenches every day, the ones behind that piece of content you just had to share, and the brave […]
Go and take a look at your favorite blog. Now check out your favorite Facebook fan page, the one you always make sure to read when it pops up in your timeline. Notice any similarities? Chances are, both places use pictures as much as they use words to tell their story. It’s part of a larger […]
Over the past few years, Google AdWords has expanded with Ad Extensions. These extensions are a great value-add for advertisers to get even more out of their search ads by including additional business information like address or product information. One of the AdWords extensions that advertisers should be sure to get to know is Call […]
