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The Raven Blog

We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.

A Call to Internet Marketers: Stop Stealing Content

Written by and published

Why SEOs Should Get Sites Banned

Written by and published

Good: Funny 404 Error Pages. Great: Profitable 404 Error Pages.

Written by and published

Posts written by Ben Cook

Stealing Content
By Ben Cook

October, 2013

A Call to Internet Marketers: Stop Stealing Content

Internet marketers, we need to talk… For as long as I can remember, we’ve been telling people “content is king” and to “create amazing content.” We’re now in the age of “content marketing” (which is just yet another re-branding of established marketing strategies) and countless blog posts, articles and presentations urge the audience to invest […]

Why SEOs Should Get Sites Banned
By Ben Cook

May, 2013

Why SEOs Should Get Sites Banned

When Google announced the roll-out of Penguin 2.0 last week, it triggered a string of events nearly as reliable as the instinctive flocking of the salmon of Capistrano… Thus began the time honored tradition of SEOs blogging and tweeting about who got penalized… Our first analysis is online: Google’s Penguin Update 2.0: Loser analysis http://t.co/1h6h1ydcGK […]

Good: Funny 404 Error Pages. Great: Profitable 404 Error Pages.
By Ben Cook

May, 2013

Good: Funny 404 Error Pages. Great: Profitable 404 Error Pages.

A 404 Page Not Found error usually is the last thing you want your site to serve up. But what if visitors being served a 404 error aren’t guaranteed to leave your site in frustration? Good 404 pages display a bit of personality or lighten the mood with some humor, and if they’re really good, […]