Yahoo! is Recognizing Keywords in Domains That Are Separated by Dots

Yahoo! is Recognizing Keywords in Domains That Are Separated by Dots

I may be late to the party on this, but I just noticed that Yahoo! is recognizing keywords that are formed using TLDs. For example, I have a website with the TLD of .st – mode.st. That domain is intended to convey the word modest. If I do a search in Google or Bing – one that lists my domain the SERPs – it doesn’t highlight my domain. However, if I do a search in Yahoo! for modest living, the word “modest” is highlighted. Not only that, it has a first (and secondary indented) ranking. That leads me to assume that they are not only recognizing it, but they’re also factoring it into their algorithm.

Modest Living Search Result from Yahoo!
Jon Henshaw
Co-Founder and President

Jon is the Co-founder and President of Raven Internet Marketing Tools.

Jon is the Co-founder and President of Raven Internet Marketing Tools.

  • http://roymorejon.com/ Roy Morejon

    First I’ve seen of this too… Thanks for the heads up Jon.

  • Jimi Chan

    funny, I just thought of a company I did business with that could benefit from this.. its called auto shipping network and it could go:
    auto.ship.ping.net.work.com would they then do virtual car moving? or work with nets to ping ship and autos (backwards, lol…)
    Anyway, Great INFO!

  • Marty Martin

    That is interesting Jon. I bought the domain http://architeuth.is/ a while back. It’s about squids. I’ll have to check and see (using Raven of course) if I’m ranking anywhere for that keyword! :)

  • Marty Martin

    Yup, it’s ranking in Yahoo and Bing. Higher in Bing.