Yahoo! is Recognizing Keywords in Domains That Are Separated by Dots

Marketing/SEO

Yahoo! is Recognizing Keywords in Domains That Are Separated by Dots

I may be late to the party on this, but I just noticed that Yahoo! is recognizing keywords that are formed using TLDs. For example, I have a website with the TLD of .st – mode.st. That domain is intended to convey the word modest. If I do a search in Google or Bing – one that lists my domain the SERPs – it doesn’t highlight my domain. However, if I do a search in Yahoo! for modest living, the word “modest” is highlighted. Not only that, it has a first (and secondary indented) ranking. That leads me to assume that they are not only recognizing it, but they’re also factoring it into their algorithm.

Modest Living Search Result from Yahoo!

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