Welcome To the New Sitening.com!

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Welcome To the New Sitening.com!

Hi. My name is Alison. And I’m a writer here at Sitening. Or at least that is what my business card says. “SEO Copywriter”. I’m also the new girl, employee number 13. Lucky me! Last week I kept telling myself that I was going to write a blog entry for the main site (we have a Raven blog too! So many blogs, so little time) about the new site and how excited I was about it. Then I wake up one morning and see Jon has beat me to the punch. Well, fine.

So here I am, almost two weeks later mind you, to let you know we have a new site! And it looks amazing! And I love exclamation points! When I was trying to think about what I could write regarding the new site, I thought I would interview our amazing designer Shelly and see if she could offer us any insight into the new Sitening.com. Here’s what I got:

Alison: Highlight some of the major differences between the old site and the new site.
Shelly: More images on this site. little icons on the headers. More color. Switch from a serif typeface to all san serif type.

A: What is your favorite new features?
S: The robot and the staff photos. The photos add an element of warmth and color along with making it seem more personal or human.

A: What inspired you design wise?
S: Grids. Web trends toward large type. Minimalism. Print design.


A: Does the robot have a name?
S: No. The robot came about by trying to think about what we do here and a way to represent it visually. It is a play on the idea of googlebots or search bots and SEO and the internet.

A: How much time do you think you put into the site from conception to launch?
S: At least 100 hours.

And that, internet, is why I’m the writer. Welcome to the new Sitening.com. We hope you like it. Exclamation point.

Alison Groves is the User Evangelist for Raven Internet Marketing Tools. She helps make the things that make dreams take flight. She likes sports, yelling, and yelling at sports.

More about Alison Groves | @RavenAlison

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