We get around

Company News

We get around

Sometimes we get so busy with our internal Raven projects that when someone asks, “Hey, can we interview you for our [radio show, article, conference]?” we say yes, do the interview and then forget to share it with you.

Why do you want to know where Raven has been talking? Two reasons:

  1. You’ll know that the people working on your software know their stuff.
  2. You’ll know that they’re trusted by other people to explain that stuff.

Here’s a sampling of the places where Raven team members talked recently about Internet marketing, social media and, of course, Raven Tools.

Articles

National Federation of Independent Business

3 Companies Using Twitter for Better Customer Service

From the article:

Rather than having one corporate account, Raven employees engage customers through individual Twitter accounts that provide the employee’s name and photo. “Our hope is that by establishing a more personal relationship with our customers, it will create a better experience for them and help them identify with our company more,” says Taylor Pratt, product marketing manager for Raven Internet Marketing Tools. It has helped Raven build trust with clients, and customers often praise the company online.

Yep. We want to get to know you, and we want you to get to know us. Ultimately, this results in comments on Twitter that put a spring in our step.

Mashable

5 Facebook Marketing Mistakes Small Businesses Make

From the article:

Another common mistake is underestimating the amount of time a successful Facebook strategy entails. Many social media consultants report seeing a pervasive “set it and forget it” mentality among small businesses. “Some small business owners are under the impression that if they set up a Page on Facebook, that’s all they have to do. They think people will just naturally come and want to be a fan of their product or service,” says Taylor Pratt of Raven Internet Marketing Tools. “But it takes much more of a commitment than that.”

We’re practicing what we preach: Raven has hired a new Community Manager. We’ll introduce you very soon!

DealNews

6 Ways Early Adopters Think Differently Than Other People

From the article:

Another way to look at it is that life is short and while everyone would love to have an expensive car to enjoy and show off, a $500 shiny gadget is easier to get. “They can’t have the Lamborghini, but they can have the latest iPad,” says [Jon] Henshaw, who is co-founder and product manager at Raven Internet Marketing Tools. “Gadgets are priced in a way that is attainable — at least for people who have a job.”

If early adopters were like bees, Jon would be Queen Bee. (Except for [cough] +1 [cough].)

Videos

EmMeCon

Thanks to Wappow president Jenn Matthews (a.k.a. SEOGoddess) for capturing Taylor explaining the features of Raven Tools at Wappow’s Emerging Media Conference in January:

PubCon

Speaking of videos posted in January…

It has been a while since PubCon Las Vegas 2010, but WebProNews posted its video interview with Jon about link building and Raven’s CustomRank. Note: Jon is wearing a blazer.

eMarketing

We’re always glad to take time for an interview… but we still appreciate it when people talk about Raven and we didn’t have anything to do with it! For example, Valerie VanBooven did a quick recap of Raven’s features for eMarketingVids.com.

Podcasts

SiteVisibility

Also in the category of stuff we had nothing to do with: a Raven testimonial on the most popular Internet marketing podcast in the United Kingdom by SiteVisibility. Thanks, Kelvin Newman and Antony Mayfield.

Webmaster Radio

Raven has a regular podcasting gig on WebmasterRadio.fm—a little show with Jon and Taylor called “Weapons of Mass Marketing“—but at the recent SES NY, they tapped me to do a little interviewing.

(Did I sound nervous? I was nervous. Um, yeah, um, you might notice all my ums. Mostly because I met these most of these fine folks about 30 seconds before we were live on air. Good times!)

Arienne Holland is the Director of Marketing and Customer Experience at Raven. She divides her time between outreach, writing, teaching and understanding developers. Before Raven, Arienne spent more than a decade as an editor and graphic designer for Gannett. She was a 2010 Pulitzer Prize Finalist for team breaking news journalism. She likes bread, books and bourbon.

More about Arienne Holland | @RavenArienne

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