Utilizing SEMRush In Raven

Utilizing SEMRush In Raven

We’ve pulled many third party tools into Raven to help you best organize and report on your Internet marketing campaigns, and one of those that we utilize is SEMRush. Many of you were looking for ways to do competitive research alongside regular keyword research, so from that the Research Assistant was born using the SEMRush database.

From the Research Assistant, you can run Domain Research as well as Keyword Research that pulls all of the data SEMRush has to offer. For example, you can run any domain through the tool to research, even your competitors, and get the following data: organic keywords the domain ranks for (to answer that age old question, “what exactly does my competitor rank for?”), paid keywords the domain ranks for, competitors in organic search (even allows you to see what common keywords you both rank for), and competitors in paid search.

Not only have we brought in the SEMRush database to help you with your research, but we’ve also tied it to other tools in the system for a seamless workflow. If you come across a keyword that you aren’t tracking yet in the SERP tracker, one click will instantly add it. Find a competitor you aren’t tracking yet? One click will add them to the Competitor Manager. The data is also completely reportable as well. Once you’ve saved a view, you can produce a report on the fly, or pull that data into a greater report in the Reports area of Raven.

The use of SEMRush is included in both our Pro and Agency accounts, and we have all four of their language databases available for your use: United States, Germany, Russia, and France. If you have any questions about the data you’re seeing, be sure to check out their glossary of terms, or feel free to shoot me an email.

  • http://www.eustondigital.co.uk/ Charly Wargnier

    sounds great but…

    I haven’t checked the relevancy of the results for any French or US campaigns yet but i have tried the tool for the Uk and i must say the results are pretty inaccurate.

    I guess the tool is not tailored for the Uk yet…

  • Jon Henshaw

    @Charly: Correct. As stated in the blog entry, and on SEMRush’s site, they only support data for United States, Germany, Russia, and France.

  • Alison Groves

    You can however Charly, still use the AdWords Research tool to do localized keyword research. Just pop over to Website Settings under the Dashboard tab and set your localized AdWords preferences. This will then show you UK data in that keyword research tool.

  • http://www.eustondigital.co.uk/ charly

    Thanks Guys! Instant Feedback, i like that! 😉

  • http://www.briankenyon.com/ kenyob

    Apparently Raven has stopped using SEMrush. http://raventools.com/scraped-data/ This page should be updated with a good explanation of why this tool has been dropped.

    • RavenCourtney

      Great point. Thanks for the find.

  • http://www.briankenyon.com/ kenyob

    Heres the explanation of why SEMrush data has been dropped. http://raventools.com/blog/scraped-data-serp-tracker/