We’ve pulled many third party tools into Raven to help you best organize and report on your Internet marketing campaigns, and one of those that we utilize is SEMRush. Many of you were looking for ways to do competitive research alongside regular keyword research, so from that the Research Assistant was born using the SEMRush database.
From the Research Assistant, you can run Domain Research as well as Keyword Research that pulls all of the data SEMRush has to offer. For example, you can run any domain through the tool to research, even your competitors, and get the following data: organic keywords the domain ranks for (to answer that age old question, “what exactly does my competitor rank for?”), paid keywords the domain ranks for, competitors in organic search (even allows you to see what common keywords you both rank for), and competitors in paid search.
Not only have we brought in the SEMRush database to help you with your research, but we’ve also tied it to other tools in the system for a seamless workflow. If you come across a keyword that you aren’t tracking yet in the SERP tracker, one click will instantly add it. Find a competitor you aren’t tracking yet? One click will add them to the Competitor Manager. The data is also completely reportable as well. Once you’ve saved a view, you can produce a report on the fly, or pull that data into a greater report in the Reports area of Raven.
The use of SEMRush is included in both our Pro and Agency accounts, and we have all four of their language databases available for your use: United States, Germany, Russia, and France. If you have any questions about the data you’re seeing, be sure to check out their glossary of terms, or feel free to shoot me an email.