Did you know? Understanding your Raven rankings report
Raven makes reporting on your data a breeze with the Report Wizard, but some reports are so chock-full of information they can be a challenge to explain to your clients.
If you’ve ever run a SERP Tracker and Keyword History report and wondered what each of the metrics mean, read on.
SERP Tracker report
When you build your SERP Tracker report in the Report Wizard (Reports > Wizard), you have the option to include a performance summary (check Show More Options and then choose “yes” from the Performance Summary drop-down menu to include it).
This will provide you with a quick, at-a-glance review of how all of your keywords performed over the date range specified in the SERP Tracker module.
What the summary means
Ranked 1-3: The number of keywords in your report that are ranked position 1, 2 or 3 across all of the search engines you’re reporting on. In this example report, you’ll see that we have 16 keywords that were ranked in positions 1 – 3 over the month of August. This can be verified by reviewing the keywords in the All Keywords table below the summary.
1st Page, 2nd Page, 3rd Page: The number of keywords that ranked on the first, second and third pages of the search engines included in the report. Looking again at this sample report’s All Keywords table, you can verify that there are 18 keywords ranked on the first page (positions 1-10), four on the second (positions 11-20) and three on the third page (positions 21-30).
The second half of the summary details how many keywords overall—across all included search engines—have moved up or down, had no change, were new to the top 50 rankings or fell out of the top 50 rankings over the course of your selected date range.
Keyword History report
To dig deeper into your keyword ranking results, you can choose the second option within the Rankings section of the Report Wizard and run a Keyword History report.
You’ll see a graph plotting out the rank of each keyword for the search engines you’re tracking.
The dates on the x axis correspond with the weekly Monday date in SERP Tracker that we tie ranking results to, while the numbers on the y axis indicate keyword rank. The light gray number above each point on the graph denote the exact rank of the website for the keyword on a particular week.
If there is no data point for a particular date in the graph, this indicates that the website did not rank for that keyword that particular week. This can be verified by going to Metrics > Ranking, adjusting the date to the week without a data point in the report and reviewing the keyword’s ranking result.
Below the graphs is a Ranking Averages table, which gives you metrics related to the keyword over the course of the report’s date range for the search engines in the report.
The URL(s) in Results table shows the page on your site visitors reached when clicking on that keyword for the week of reported SERPs.
For example, searching for this keyword in Bing and clicking through on a schema-creator.org result went to http://schema-creator.org/product.php during the week of Aug. 6, but on Aug. 13 the URL results lead to http://schema-creator.org/organization.php.
If there is only one date for a search engine in this table, this indicates that the URL in the results did not change throughout the report’s date range.