Twelve Link Building Tactics for 2008
The New Year is a mere six weeks away, and if you haven’t thought about alternative ways to promote your web site or blog in 2008, there’s no time like the present.
Ahmed Bilal at performancing.com has posted 12 link building tactics for 2008. Out of the 12 Ahmed described, I’m predicting that five of the tactics on his list will rise to the top. They are (in no particular order):
- Linkbait Mainstream Media
- Old School SEO
- Niche SEO
- Visual Media
Linkbait Mainstream Media
Mainstream media can be a powerful resource for SEO. Receiving a link from a news website like the New York Times can generate tens of thousands of visits. When that happens, not only do you experience the benefit of increased traffic, you also get a lot of people linking to you on blogs and social networking sites. As a result, search engine performance for your website almost always improves.
Old School SEO
With social media rising to the forefront of many search engine optimization campaigns, don’t forget the basics. Those basics consist of maintaining a good content to code ratio, using lots of relevant content, using H1 – H6 elements accordingly and making sure your pages communicate clearly to both humans and bots.
Creating a unique tool for something thats never been done before should get you a lot of link love. Whether it’s an add-on for firefox, or a plugin that can be easily added to blog, people will link to something that they see as useful or interesting. With opensource tools and API kits being released on an almost weekly basis, there’s no reason why you shouldn’t take advantage of this technique.
I think next year you’ll find many SEO specialists focusing on particular niches. In the vast arena that is SEO, many choose to specialize in PPC (Pay Per Click) or become linkbait gurus, while some choose to stick with traditional link building practices. I would suggest thinking wisely before you choose to specialize in any area, because you may be limiting yourself, but if you do, choose a business model that has long term growth. With that being said, being a specialist in any area is nothing to be sneezed at.
Flickr and YouTube are a Search Engine Marketers dream. Sites like YouTube represent another platform for people to communicate with. I think more companies will take advantage of the huge pull these sites provide. Not only can you easily embed YouTube clips and Flickr images onto your blog and web site, if you do something unique enough, then your worry about inbound links will be a thing of the past.