Raven’s Top 10 Guest Posts of 2013


At Raven, we live to make your life easier – whether it’s with our make-you-look-great marketing platform or through the resources we provide on the blog.

And in 2013, the Raven blog was brimming with useful and thought-provoking guest posts from both up-and-comers and well-known marketing bloggers.

Here are the top 10 most well-read guest posts of the year. If you missed any, catch up now!

How to define your target audience the right way

1. How to Define Your Target Audience the Right Way by James T Noble

Can you please everyone all of the time? Nope. But by choosing your target market wisely and honing in on it, you can please the right people all of the time. So how do you go about finding your target market? Read more…

The 10 Most Common SEO Mistakes

2. The 10 Most Common SEO Mistakes by Rob Woods

After 13 years in SEO, I’ve seen a lot of websites. After a while, one starts to notice trends – the same basic SEO errors repeated over and over. Most of these are easy to find and fix – the kinds of things that any decent SEO should be aware of. Here are 10 of the most common SEO mistakes. Read more…

New Google Analytics metrics for a (not provided) world

3. New Google Analytics Metrics for a (Not Provided) World by Melissa Smith

Google Analytics has long been the go-to website statistics program for businesses of all sizes. But there’s a new keyword in town, and (not provided) isn’t going away anytime soon. Since we can no longer rely on Google Analytics to provide us with a complete list of keywords that drive organic traffic, here are some other metrics that allow us to draw correlations about the health and effectiveness of our SEO programs. Read more…

Finding the value proposition that sells

4. Finding the Value Proposition That Sells by Puya Turkiyan

Value. It’s a word we encounter every day. We look for good values when shop for groceries, clothes or services. We protect the things of value in our homes and in our lives. But what does value mean in Internet marketing? Everything. The value proposition on your landing pages can make or break you. Let’s take a look at what value propositions are (and what they aren’t), where to find them and how to optimize them. Read more…

The six universal principles of relationship building for outreach

5. The Six Universal Principles of Relationship Building for Outreach by Kelsey Libert

Relationship building is the foundation of successful blogger outreach. If PR isn’t your forte, there are few other methods you can use to open the door. The psychology behind marketing can be a very powerful tool. From neuromarketing to consumer behavior, there is a science behind relationship building that blogger outreach can learn from. Read more…

Anatomy of a search-optimized photo gallery

6. Anatomy of a Search-Optimized Photo Gallery by Michael Cottam

You got the memo. Google Panda loves it some rich content like big, unique images. So you went out and got those big, beautiful images and wrapped them in a lightbox or carousel style gallery, and it’s so cool you’ve got bruises from patting yourself on the back. But now your fabulous images don’t show up in Google search. At all. Not in organic search, not in image search. What happened? Turns out that what provides users with a great visual experience doesn’t always allow Google a way to see all those great visuals. Making both your users and search engines happy may take a few extra steps, but it can be done. Read more…

How Stories Sell: The Psychology Of Storytelling

7. How Stories Sell: The Psychology Of Storytelling by Alison Parcell

An effective narrative can sweep up the listener and cause them to vicariously live the tale. As marketers, we can use the exceptional power of storytelling to make our copy more persuasive and our advertisements more memorable in a number of ways. Read more…

10 lessons journalists can teach content marketers

8. 10 Lessons Journalists Can Teach Content Marketers by Rebecca Flynn

In today’s digital world, almost anyone can call themselves a journalist. So maybe it’s time for all of us – especially marketers – to get trained like reporters. After all, journalists have been telling stories for a long time now – before the Internet, before viral videos, before Twitter, Facebook and Vine. Which storytelling tips stand the test of time, and how can you incorporate them into your own content marketing? Here are 10 lessons journalism can teach us about storytelling. Read more…

How to measure and report social SEO metrics

9. How to Measure and Report Social SEO Metrics by Clayburn Griffin

As search engines work on getting “social search” just right and Facebook moves into the search game with Graph Search, there’s no doubt that this will be the year of social SEO – using social media to reach your SEO goals. But how do you measure the impact your social efforts are having on SEO? In this post I’m going to discuss four metrics to consider for social SEO reporting, along with how to measure and report them. Read more…

How does Google reward creativity?

10. How does Google Reward Creativity? by Philip Rudy

Google has an absolute spooky knack for finding quality on the Internet. And here’s a big clue: “quality” is usually answering a question to somebody’s problem. In this post, we’ll look at how to define creativity in marketing and discover how Google rewards that creativity. Read more…

Courtney Seiter

Listener, storyteller and petter of all animals. Content crafting at Buffer; sharing stuff about social media, workplace culture, diversity and music.

Listener, storyteller and petter of all animals. Content crafting at Buffer; sharing stuff about social media, workplace culture, diversity and music.