The Power of Raven’s Event Manager
Raven’s Event Manager is one of my favorite tools in our suite because of how much value it adds, especially considering how little time it takes to use it. The Event Manager is a way for you to add key events in your online marketing campaign (such as a major SEO change you made) and then measure the impact of that event across multiple tools.
How To Use the Event Manager
Using Raven’s Event Manager is pretty easy. Hover over the Dashboard tab and select “Event Manager.” To add events, click the “Add Event” link. You can fill in as much or as little detail as you’d like. Once you’re finished adding details, simply click “Add Event” and you’re all set!
What Kind of Key Insights to Expect
Now that you’ve added an event or two (or more) to the Event Manager, it’s time to take a look at the impact those events are having.
How did your title tag revisions affect your website’s rankings? Did the link you spent hours investing in acquiring pay off? These are just a few of the questions you’ll be able to make better informed conclusions around.
To see how an event has affected a keyword’s rankings, click on the keyword you’re tracking in the SERP Tracker. This will take you to Raven’s Keyword History, where you’ll see a graph of the keyword’s ranking history, traffic data and the events that have occurred in that time frame.
You can also include events in your Keyword History reports to show clients their impact.
Facebook and Twitter Engagement
Which marketing activities are driving the increase in your fanbase? Did your latest Facebook or Twitter contest result in an increase in fans and engagement? When you made that big feature announcement on Twitter, how did it affect your follower count?
Add details to the Event Manager for each marketing activity, then start investigating if your hard work is driving growth in social media.
Raven takes campaign tracking one step farther by adding events from the Events Managers to your Analytics dashboards. Now you can see exactly how that website redesign affected inbound traffic and conversions.
How To Take Action
Now that you’ve seen how marketing events are affecting SERP, social media or analytics growth, use the Raven Tools Report Wizard to pull together the data you need to justify a change-everything or stay-the-course strategy to your client, boss or team.
Events take less than a minute to set up, and they can save you a lot of time in the long run when it comes to analyzing results.