The Great Raven Snack Project

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The Great Raven Snack Project

In Silicon Valley, Google’s 33,000 employees eat 2,800 bananas a week.

In Nashville, 24 Ravens eat 76 candy bars a week (hey, at least they’re fun sized!). And drink 26 Dr. Peppers. Don’t even get us started on beers.

raven-snack-shelf Ever since the arrival of our new Office Manager Leah, who cheerfully keeps us stocked up on goodies as well as performing lots of actually important office functions, we started to wonder what our snack consumption actually looked like.

When we posted a photo of our shelf of snacks on Facebook, half of you guys were jealous and the other half were appalled, so we weren’t sure how bad/good things actually were.

So in the name of science, Leah painstakingly chronicled our snacking habits for 2 weeks, writing down all our snack and drink choices. These are the results of the highly scientific experiment.

The food


If you are what you eat, we at Raven are…almost entirely junk. Our candy fixation knows no bounds, but chips, cookies and mini-muffins were also popular. Hey, nothing called “fun-size” can be bad for you, right? Healthier snacks like trail mix and dried fruit barely registered. “I was surprised at how fast things that are popular go,” Leah said.

The drinks

Raven-drinks
When it comes to imbibing, we fare a little better – once you get past the copious Dr. Pepper consumption. It’s clear we’re sparkling water snobs, with La Croix and San Pelligrino both charting high. And the Raven Tools platform you know and love wouldn’t exist without the Red Bull, both regular and sugar-free, fueling our developers. We left alcoholic beverage out of the survey on this go-round – maybe next experiment.

raven-blueglass-cookiesTo add to all of our in-house treats, we’ve now taken it a step further. We sponsored the Blueglass LA conference with our own branded Raven cookies, and we recently brought one of Nashville’s many food trucks, iced confection venture Retro-Sno, to the office for an icy treat fix. We’re hoping to bring more food trucks to the neighborhood, too.

Why do we snack?

Author and food researcher Brian Wansink’s snacking discoveries suggests the “amount we eat is governed as much by the perception of how much we should eat, rather than purely on how hungry we seem.”

Although people think they make 15 food decisions a day on average, his research shows the number is well over 200. Some are obvious, some are subtle. The bigger the plate, the larger the spoon, the deeper the bag, the more we eat. But sometimes we decide how much to eat based on how much the person next to us is eating, sometimes moderating our intake by more than 20 percent up or down to match our dining companion.

P.S. If free snacks and a fun office environment sound good to you, we’re hiring.

Courtney Seiter wrangled a smart, savvy community of Internet marketers as Raven's first Community Manager. She moved on from Raven in January 2014, but her social media and writing advice stands the test of time.

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