What You Get
- Unlimited Google Adwords accounts
- Start, pause and stop Adwords campaigns
- Comprehensive reporting and exportable data
You have to do much the same to navigate your PPC campaigns toward the optimum conversions.
Adjust your campaigns on the fly
PPC campaigns require constant tending. After you’ve done your keyword research, Raven makes it easy to:
- Start a new campaign, including budget and bidding strategy
- Manage existing campaigns and groups
- Pause and delete campaigns and groups
- Analyze performance for a campaign or group
You can authorize as many Google AdWords accounts as you want in Raven.
Navigate both opportunities and pitfalls
Raven has created three tools to analyze different facets of your PPC campaigns.
- Search Query Performance shows search terms that triggered ads
- Keyword Quality identifies issues for keywords with low AdWords quality scores
- Flagged Pages shows landing pages with page-quality and page-latency problems