Peek at the competitor's playbook

Competitors don't volunteer the secrets to their success.
But Raven can uncover their secrets for you.

Raven is built to help you tackle competitor analysis.

Whether you’re looking for their link strategies, keeping up with their site’s key metrics or creating a business development proposal, Raven has a tool to help you do just that.

Store any and all competitor data

Competitor Manager tracks and categorizes all your competitors.

  • Manage multiple competitors
  • See snapshots of key domain statistics, including quality scores, pages and links
  • Tag competitors for categorization and filtering
  • Export data

Scour competitor backlinks for opportunities

Dig into your competitor backlinks with MajesticSEO data
Your competitors’ backlink profiles can reveal rich link building opportunities. Backlink Explorer automatically pulls the backlink history of any domain or URL from Majestic SEO.

Backlink reports include URL, Citation Flow, anchor text, no-follow status, IMG and more. With a single click, you can add a link prospect to the Link Manager for follow up.

Get key metrics for competitor websites

Raven offers three key tools for uncovering onsite and offsite data for any competitor analysis:

1. Site Auditor analyzes any website for onsite issues. Maybe that competitor’s website isn’t as optimized as you thought. Or are they implementing schema? Find out with Site Auditor.

2. Site Performance compares 30+ key metrics for up to three websites side-by-side. The metrics go beyond SEO into local listings, overall site quality and social integration.

3. Research Central is the ideal tool for a deep dive into SEO data for any domain. It’s powered with data from a half-dozen trusted SEO data sources, including SEOmoz, Majestic SEO and WordStream. Plus, you can create custom Quality Scores to see how websites compare.

Check out this helpful blog post on using Research Central for competitive analysis.

Create competitor reports

Because all data in Raven is reportable or exportable — either from within a tool or via our Report Wizard, you can use Site Auditor, Site Performance or Research Central data to build powerful sales proposals.

One more SEO competitive analysis resource

It’s not always easy to take the data you have at hand and turn it into something actionable for your SEO campaign.

Raven’s Competitive SEO Analysis checklist offers a step-by-step approach for researching your competitors and applying their tactics to your campaigns. Download our competitive SEO analysis checklist PDF.

Download our Competitive Analysis PDF

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