Social media crimes of passion

Social Media

Social media crimes of passion

Social media crimes of passion can happen during everyday social media interactions or during crisis situations. You can plan your responses in advance—yes, even for issues you don’t even know are coming—and prevent a social media crime of passion from damaging your brand’s reputation.

A 2012 Pubcon presentation will explore this theme along with several case study examples. These are the sources for further reading, as well as resources for creating a Social Media Crisis Plan.

Case study sources

KitchenAid

The Wednesday night it happened

The next day, Thursday

The strange second apology on Saturday

KitchenAidUSA’s Twitter account:

  1. Part 1
  2. Part 2
  3. Part 3
  4. Part 4

Dave Ramsey

What I learned from Dave Ramsey on Twitter, by Courtenay Rogers

Nestle

Wild Hare

Wild Hare’s Yelp Page (see also other excellent responses from the owner)

O2

How the tone of a tweet can make a difference in crisis management [O2 case study], by Ross Densley

How to create a Social Media Crisis Plan

While there are plenty of one-off articles and tip-heavy blog posts, these sources consistently offered most specific advice:

Photo: Lillian Sproule, criminal record number 746LB, 31 October 1928. State Reformatory for Women, Long Bay, NSW. Photo via TwistedSifter.com.

Arienne Holland is the Director of Marketing and Customer Experience at Raven. She divides her time between outreach, writing, teaching and understanding developers. Before Raven, Arienne spent more than a decade as an editor and graphic designer for Gannett. She was a 2010 Pulitzer Prize Finalist for team breaking news journalism. She likes bread, books and bourbon.

More about Arienne Holland | @RavenArienne

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