The New Face of Online News in Nashville

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The New Face of Online News in Nashville

NASHVILLE, Tenn., April 23, 2006 ” Sitening launched a redesigned The new website is focused on search engine optimization and marketing strategy.’s previous site charged a subscription fee to access all articles. The new site allows visitors to purchase individual articles or subscriptions for recent articles, but archived content is freely available.

“The new site features cutting-edge Web technologies and techniques, and the underlying strategy will help compete for search engine real estate” says Jon Henshaw, Sitening’s Director of Interactive Design. “Opening the archived stories to the public will increase visitor traffic and ad revenue.”

Sitening implemented a RSS feature to improve the Post’s ability to deliver breaking news. Site visitors will have the option to create custom RSS feeds on any topic and be instantly notified when a relevant article is published. The site also includes Web 2.0 features like podcasts of audio interviews, a tagging system to link related stories and the ability for readers to interact throughout the site.

Sitening partnered with two area firms on this project. The content management system is built on a Sitemason platform and the email marketing component is delivered by Emma®.

About Sitening

Sitening is a Nashville-based information technology company whose premium services include web design and programming, search engine optimization (SEO), search engine marketing (SEM), custom database applications, and ecommerce integration.

About is Nashville’s premier provider of online business and political news. With new stories breaking throughout each day, the Nashville business community needs an online resource that helps them keep up. That’s why Nashville’s business community turns to

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