Sitening Hires Internet Veteran Kate O'Neill to Lead Services


Sitening Hires Internet Veteran Kate O’Neill to Lead Services

Nashville, TN, October 24, 2008 — Sitening LLC, a bright, growing web marketing agency has hired Internet veteran Kate O’Neill as Managing Director. O’Neill most recently led customer experience and product development for Franklin-based However, her experience in Internet design, development and strategy spans back to the early 1990s. She built the first departmental web site at University of Illinois at Chicago while managing the school’s Language Laboratory. Since then, her work has been a veritable Who’s Who of e-commerce and web properties. Her experience includes building an intranet for Toshiba, managing content for Netflix and also lending search and content management expertise to HCA in the rebuilding of their corporate intranet. O’Neill has also consulted with large corporations such as Kaiser Permanente, Roche, and Lexmark, among others.

O’Neill will take on many of the responsibilities currently managed by Sitening partner Jon Henshaw, freeing Henshaw up to lead product development and marketing for Raven SEO Tools, the agency’s flagship tool for managing search engine optimization. “There’s a bit of cult of personality about Jon, both among clients and in the community, and with this focus, he’ll continue to be a leader in the SEO industry,” said Patrick Keeble, Sitening President. “Kate brings a strong SEO background as well, and adds tremendous strength in other areas, including web analytics, usability testing and site optimization, and those will be key to our continued growth.”

“I’m excited to join such a talented group of web professionals as Jon and [Sitening partner and System Architect] Scott [Holdren],” said Kate O’Neill. “There’s wonderful enthusiasm and innovation with this team, and a genuine focus on improving the customer experience. As successful as the company has already been, I’m confident that it will be even stronger with the focus we’re going to be able to apply.”

About Sitening, LLC.
Sitening, LLC is a full service Internet marketing agency focused on building online ROI. Their services include search engine optimization, online public relations, web analytics, user testing and pay-per-click advertising. Sitening also provides an industry leading SEO product, Raven SEO Tools. Raven helps SEO professionals and search marketing agencies efficiently run their SEO campaigns, and provides tools for performance reporting and ROI. Sitening is a privately owned company and is based in Nashville, TN.


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Alison Groves was the former User Evangelist for Raven Internet Marketing Tools.

More about Alison Groves | @RavenAlison

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