SEO Weekly Digest – Issue 67
Qualifying SEO clients; Keeping Pareto at Bay
SEO Dojo Sensei David Harry’s post at the Search Engine Journal this week talks about qualifying clients. David talks about qualify the project, qualifying the client/contract, qualifying yourself, and putting it altogether. Taking on new clients can be daunting, without due diligence you may be getting into more than you realize.
Best Practices for Building Scalable Information Architecture
A guest post by Terry Van Horne on the Wordstream blog covers scalable information architecture and the best practices for ensuring growth. The article walks the reader through:
- Best Practices For Structuring Your Content
- How does information architecture vary by site type (e-commerce, lead gen, etc.)?
- How do you build it to scale?
- Do you think in terms of general themes, or do you semantically structure your content?
- How do you deal with cross-linking content?
Google Discussion Results
Introducing a new quandry for SEO is Google’s inclusion of discussion in the SERPs. A recent post at Dave Naylor’s blog by Paul Carpenter, raises the issue of Google’s semantic correctness. It appears that if Google values your forum post, blog post, etc. semantically, then potentially you have a good chance of ranking highly.
Link Magnets: A New Paradigm in Link Acquisition
Rand Fishkin’s presentation which he gave at SES New York, How to Become a Link Magnet, discusses the “Link Magnet” concept. A blog post about the presentation explains that producing a high quality piece of content which you hope people might link to isn’t enough anymore. Rather, you should build a true incentive for them to do so.
Before They Were Social
A great non-patent post by Bill Skawski as he looks at the most popular social networking sites and runs them through the Wayback Machine at the Internet Archive to see how they looked before they went popular. Bill looks at Digg, Facebook, MySpace, Yelp, and Twitter.