SEO Weekly Digest – Issue 57
Google’s Spelling Problems
Being English (not British – thanks Matt), I was interested to see that Google UK was providing the alternative American English spelling of ‘optimization. It wasn’t just limited to that one word either – UK users searching for colonisation and americanisation were both offered the American alternative (with the ‘Z’).
How to Get the Most out of Facebook Insights
Most everyone now is aware of the power of establishing a presence on Facebook, but measuring the effectiveness of a Facebook campaign through the data they provide can be tricky. Taylor Pratt provides us with actionable information that you can use to make sense of the data you’re presented with .
Amazon Slaps UK Affiliates on the Wrist
Amazon UK affiliates woke up this morning with emails informing them that certain Search Marketing techniques to drive traffic would no longer be considered as paying referrals (as of February 1st). These techniques include keyword bidding or PPC. Users currently enrolled in the program have to change their traffic generation category (i.e how you’re sending traffic). The changing of the category is not enough though, users need to also stop sending paid traffic via paid search links.
UK Proposal Gives Copyright Immunity to Google
An amendment currently making its way through the House of Lords, would give Google (and other search engines), immunity from copyright claims. This amendment is important because it sets a precedent, if this goes through and the bill gets passed, look for Google to push this forward in other countries. As it stands, the bill would already re-write the current copyright laws in the UK and threatens newspaper websites who block the search engines from accessing their content.
Rank High in Real Time Search by Getting More Followers
In an interview with an employee of Google, it seems like one of the factors to rank highly in Real Time search is to have lots of followers. Too simplistic? Probably, but until Google makes a decision for every Twitter users value, they have to draw the line. Another interesting take-away from the interview is that hashtags and tweets containing them, could be a signal that the tweet may be spammy or provide less value.