SEO Weekly Digest - Issue 1

SEO

SEO Weekly Digest – Issue 1

We have quite a few things to cover this week, so we’ll get started right away.

OpenSocial

It seems everyone has been talking about OpenSocial. OpenSocial provides a common set of APIs for social applications across multiple websites. With standard JavaScript and HTML, developers can create applications that access a social network’s friends and updates feeds. OpenSocial is currently being developed by Google in conjunction with prominent members of the web community. Many websites are already implementing OpenSocial such as, LinkedIn, MySpace, Hi5, orkut and Six Apart. Orkut, has already opened a limited sandbox that developers can use to start building apps using the OpenSocial APIs.

It looks like the goal for OpenSocial is for any social website to be able to implement the APIs and host 3rd party social applications. With Facebook being behind the wall, it looks like the mighty Google has finally gotten in on the social networking trend. Look out world.

Google’s Algorithm & PageRank

Another interesting topic of conversation this week has been with Google’s changes in their algorithm regarding PageRank. If you’ve been selling paid links on your site, I’m sure you’ve felt a significant impact. If you don’t care about your PageRank or Google, then continue to sell links. If you do and Google traffic is important to you, then I would suggest not selling links anymore.

Microsoft Invests In Facebook

Onto the juggernaut that is Microsoft. They have apparently acquired a 1.6% investment in Facebook. This equals to approximately $240 million. So, with that equation, Facebook is currently valued at $15 billion. So where does that leave advertising on Facebook? Lets just say Google’s position as the lone advertising provider for Facebook has just improved.

Raven SEO Blog Recap

If you haven’t checked out the Raven blog this past week you may have missed some interesting articles. We covered the following topics:

File under: SEO

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