Search Engine Optimization Tips

SEO

Search Engine Optimization Tips

Search Engine Optimization has evolved considerably over the past couple of years. With increasing social media exposure, basic SEO techniques can often be overlooked. Whether you’re part of a small company or you author your own blog, it’s important to remember the tried-and-true SEO techniques.

Lee Odden at the Online Marketing Blog has written a concise list of SEO Basics that offer an excellent starting point for any SEO campaign.

Basic SEO Techniques

  1. Link out to external (content related) sites
  2. Use XHTML and CSS when you build your site, but keep the CSS in a separate file
  3. Network with fellow sites/blogs in your niche
  4. Use social networking sites to your advantage
  5. Write for your audience, not the search engine bots crawling your site
  6. Create keyword sensitive articles. Often
  7. Take advantage of Google’s Online Tools

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