Raven Wrap-Up: October 2013
Happy Halloween, marketers! Ravens aren’t afraid of the witching hour – after all, we pretty much have the most goth mascot ever. We’re even counting down the 13 scariest moments in marketing elsewhere on the blog.
But enough about Halloween. Let’s recap October!
What’s new in Raven
Lots of new stuff made its Raven debut this month – from a kick-ass new reporting feature to a ton of tiny tweaks that will make your life easier.
Our biggest upgrade is custom Google Analytics reports and charts. It’s a response to a request we’ve heard loud and clear for more Google Analytics data.
With our custom reports, you can make your own custom graphs and reports, highlighting just the metrics that you want to see.
Read more about it to find out how to get started.
Additional changes this month:
- Add a link from the Link Manager no matter where you are within the tool.
- Find the exact Research Central module you’re looking for easier with better organization of Report Wizard modules.
- French Ravens, rejoice! Site Finder now supports .fr sites.
- Customize the Google Webmaster Tools Top Searches module in the Report Wizard. You can now toggle any column on (and off).
- From the Competitor Manager, you can now bulk select up to four competitors to instantly compare in Research Central.
- When viewing external broken links in the Site Auditor, it’s not always obvious how or why a link is broken. Now Site Auditor displays the server error.
- Keep track of who’s posting your links on social media! Social Monitor now monitors link shares using the formula link:yourdomain.com.
- Sort YouTube videos by views. The sort option is now available in the YouTube management tool.
Want to keep up with every Raven upgrade? Be sure to bookmark our new changelog, where we’ll keep you updated on every tweak, new feature and enhancement.
How to do stuff with Raven
Most people with jobs have some kind of way to measure whether or not they’re good at said job. Are you nice to customers? Do you get your work done on time? Are you making the company money? All of these metrics and many more could go into determining whether you’re effective at your work. Social media is no different.
In this post, you’ll learn how to define your goals and match them up with real metrics that follow potential customers all the way from learning about you to becoming your biggest fan. Watch the video below, and get more resources on the recap blog post.
Say you have a client who wants to know how their site is stacking up against the competition. What if your client doesn’t really know who the competition is? That’s where a little digging by you – and Raven – comes in. Here’s how to find website competitors using Raven’s powerful Research Central.
Finding and winning new business might be online marketing’s biggest challenge. In this post, you’ll learn the qualities of a compelling new business pitch, the types of data and analysis to include in your proposal and the specific Raven tools that make this process faster and more efficient – and help you grow your business. Watch the video below.
Who’s talking about Raven
Yes, Virginia, Google+ Can Directly Impact Your Search Rankings
Nobody argues with marketing powerhouse Sugarrae, so when we found that she used Raven in a case study that proves that Google+ impacts search results, we got on board. Happily, she gives our Google+ presence high marks. Are we in your circles?
A hometown happy customer
We love hearing from agencies about the ways Raven makes their lives easier, and this month we got to hear from a Nashville neighbor with some great news. Parthenon Publishing content management associate Ashley White writes about the three ways she uses Raven Tools to make her social media work easier. Management, measurement and reporting – yup, we think she’s got the hang of it!
Most popular October blog posts
Finally, here are the posts readers visited and shared most on our blog this month. If you missed them, catch up now!
OK, so the keyword apocalypse is upon us. Pretty soon, you won’t be able to see what keywords are driving your organic search traffic. But this doesn’t have to mean you’re flying blind. Guest author Ken Shafer shows off a landing page driven strategy that just might save your bacon.
Don’t fall for the GIF fad. Raven email maven Arienne Holland offers 3 reasons to resist their animated call.
You knew it was coming, right? So did guest author Phil Buckley. Read up on how to proceed in a keyword-less future and why it may not be so bad after all.
As director of promotions for Fractl, a digital marketing agency, Kelsey Libert’s entire job focuses on creating and delivering content that grabs the attention of major online publishers and gets published. In this interview, she shares trends about the types of content that online publishers want most, as well as advice about how to execute content campaigns that succeed.
A successful infographic comes down to four things: a great idea, detailed research, excellent production and intelligent outreach. It’s that last part that’s often the toughest. Learn a foolproof infographic research plan from guest author James Agate.
P.S. Don’t miss our Online Training Classes
Don’t forget – there’s a ton of great marketing resources to be gleaned at Marketing Flight School, our new weekly webinar training series that focuses on important tactics and activities that online marketers do every day, like SEO audits, competitive analysis, ranking results, reporting and business development.
We offer a new 30-45-minute webinar each Thursday at 11 a.m. CST covering the specific tools and data that you’ll need to tackle common marketing activities in Raven. Not only will you learn which tools do what, but you’ll pick up specific strategies to simplify (and speed up) your campaigns.
See recorded videos of the topics we’ve already covered, and make sure to check our online training page to see what’s coming up. (Even if you can’t make the live session, sign up anyway. We email a recording afterwards to everyone who registers!)