Confused About Online Marketing? 5 Training Sessions That Will Help


Last month, Raven launched a sleeker, stronger marketing toolset. But marketing isn’t about tools – it’s about how the tools get results for your managers and clients.

So to help you get the most from your upgraded toolset, Raven is now upgrading its training, too.

Starting this week, our in-house marketing experts will host weekly training webinars to teach you how to use Raven to get better marketing results, faster.

Marketing Flight School will offer a new 45-minute webinar each Thursday covering the specific tools and data that you’ll need to tackle common marketing activities in Raven. Not only will you learn which tools do what, but you’ll pick up specific strategies to simplify (and speed up) your campaigns.

Here’s the lowdown on the first five Flight School webinars we’re offering, focusing on SEO audits, competitive analysis, ranking results, reporting and business development.

Oh, and if you want the knowledge but can’t make the live session, sign up anyway. We’ll email a recording afterwards to everyone who registers, and we’ll be recapping each session here on the blog, too.

Why To Be Best Friends With Website Audits slide
  • Why you should sign up: Site audits aren’t sexy, but they’re essential. Before you even start an online marketing campaign, you need to audit your website. Why? 1) You’ll discover the starting line. 2) You’ll make better decisions about where to put the finish line. 3) You’ll have a better idea of how to make your site more search engine- and user-friendly to reach said finish line.
  • What you’ll learn: How to get the most from Raven’s tools that automatically X-ray your site’s health, as well as specific strategies for reporting results, prioritizing problem fixes and next steps to optimize your website.
  • When it is: Thursday, Sept. 12, 2013, at 11 a.m. CDT
  • See a recap video.
Better, Faster, Stronger Competitive Analysis slide
  • Why you should sign up: Have you ever started a competitive analysis for a new SEO or social campaign, then abandoned it when the research got too tedious or time-consuming to keep up? We don’t judge. We understand. And we can help.
  • What you’ll learn: How to use Raven’s research and reporting tools for competitive analysis that’s both manageable and effective. Most importantly, you’ll see how to turn this analysis into “free advice” and easily apply your findings to your own campaign.
  • When it is: Thursday, Sept. 19, 2013, at 11 a.m. CDT
  • See a recap video.
Juice Up Your Ranking Results slide
  • Why you should sign up: Ranking results are only one piece of the puzzle. For example, your website might be ranking No. 1 for a keyword, but is anyone searching for it? How often did people see it in that position and not click? Is it meeting business goals? For ranking reports that really matter, you need to answer these questions and more.
  • What you’ll learn: How Raven’s new rankings tool takes your basic ranking data and mashes it with other data to deliver insights that will improve your work and help you report what clients care about most.
  • When it is: Thursday, Sept. 26, 2013, at 11 a.m. CDT
  • Sign up here.
Reports: How To Look Good No Matter What slide
  • Why you should sign up: Reporting is a necessary evil. You need to show your managers and clients results in terms they’ll understand. Not only can Raven build your reports in minutes, but when a campaign isn’t working out as well as you hoped, Raven’s reports can also help you analyze why, make necessary changes and communicate the new plan.
  • What you’ll learn: How to make sure your reports match client expectations — and how Raven reports can make you a better marketer in the process.
  • When it is: Thursday, Oct. 3, 2013, at 11 a.m. CDT
  • Sign up here.
Business Development That's Super Simple slide
  • Why you should sign up: Investing a lot of time and money into researching and writing proposals for clients you don’t even have yet is… ugh. Just, ugh. You don’t have access to their website or social accounts, might not be familiar with their industry and can’t bill them for all of the work you’re doing. The entire biz dev process can be a huge headache. Unless you’re using Raven’s software.
  • What you’ll learn: How Raven can cut your business development research and reporting time by half – or more.
  • When it is: Thursday, Oct. 10, 2013, at 11 a.m. CDT
  • Sign up here.

All webinars will take place on Thursdays at 11 a.m., but even if you can’t attend the live presentation, sign up and we’ll email you a recording afterwards.

All of these training events are free and open to new, experienced and non-Raven users alike, so feel free to spread the word and invite a buddy.

Have ideas for other webinar topics and marketing tasks with Raven you’d like to see covered? Let us know in the comments!

Flickr photo of confused stormtrooper by DoodleDeMoon