About a year ago, myself and two of my girlfriends volunteered to build out a site for an upstart charity in South Africa called Off The Street Kids. As we progressed through the process of launching the site, one thing became clear to us: WE know that leveraging the web is the greatest and most cost effective way for a charity to fundraise, but that aspect frequently gets swept under the rug because of time and knowledge constraints within the organization. While these nonprofits work so hard to spread their message and raise funds for their causes, we know they could use some help in maximizing their outreach on the web.
To show our support for nonprofits, we’re going to be giving away ten basic Raven accounts to worthy nonprofits along with some Internet marketing tips and help utilizing Raven to assist them in getting the most out of their web marketing and fundraising efforts. We know there are many, many worthy organizations out there, and we’d love your help in finding them. So if there are any nonprofits that you support, or if you are a nonprofit yourself, we’d love for you to nominate them, or yourself, for one year of free access to Raven Tools.
It is our hope that with Raven, these organizations will be able to utilize many items in the toolset to help maximize their fundraising efforts:
- Keyword research to ensure they are targeting the right terms for search
- The link manager to help further their PR outreach
- Social tools to keep tabs on their ever important social media presence
- The SERP tracker so they can focus on rankings and being found in search
With this bevy of tools at their service, we are optimistic that these entities can boost their online presence, better manage their marketing campaigns, and see greater results in both conversions and fundraising.
If you’d like to nominate a worthy organization or would like to submit your own for consideration, please fill out our form and we’ll be going through all of the entries shortly (deadline for entry is May 28). And please spread the word! This isn’t limited to non-profits stateside, but anywhere around the world.