Nashville-based Raven Internet Marketing Tools, which offers web-based software for online marketing, announces a new Chief Marketing Officer, Brannan Atkinson.
Atkinson will begin work at Raven on Monday, Sept. 19. Atkinson has nearly two decades of marketing and public relations experience. For the last three years, he has served as president of Atkinson Public Relations and helped the company use social media and digital marketing to complement the firm’s traditional public relations services.
“Brannan has exactly the experience and enthusiasm Raven wants in a CMO,” said Patrick Keeble, president of Raven Internet Marketing Tools. “He understands the challenges of traditional advertising, PR and marketing agencies as they learn more about online marketing. And he can help them understand how Raven’s platform organizes and simplifies campaigns that are new for them—social media, email, SEO, PPC and more.”
Atkinson will lead Raven’s existing marketing team, who have helped grow the privately-funded company into an international brand with thousands of customers.
“It’s fun to join a growing company in a growing marketplace,” Atkinson said. “Raven’s environment is dynamic, with a software platform that is constantly expanding.”
This year alone Raven added more than five new tools to its online marketing software platform, such as Google AdWords management and reporting tools.
“Online marketing is more than SEO, and this year Raven has significantly expanded its social media analytics and online advertising components,” Atkinson said. “A big part of my job will be helping expand Raven’s marketing to include traditional PR and advertising agencies as well as in-house marketing departments who need help in exactly those areas. Raven can be the software company that connects the dots for them.”
Atkinson joined Atkinson Public Relations in 1999 as an account executive. Prior to that, he was the public information officer for the City of Richmond, Va.
This week, Raven also announced its Gold sponsorship of PubCon Las Vegas 2011, the most influential search engine, online advertising and social media conference in the Internet marketing industry.