The Year in Raven (And What We’re Up To In 2014)


2013 was a bit of a wild ride for Raven. All-in-all, it was an exciting and productive year that included a complete makeover of the platform and several major new tools.

JANUARY: Goodbye, scraped data

It all kicked off in January with the removal of unauthorized scraped data from Google.

FEBRUARY: Introducing Site Auditor

While we said goodbye to our old friend SERP Tracker, we soon (in February) said hello to our new friend Site Auditor.

The Site Auditor became an instant favorite with existing and new customers alike. Thanks to how easy it is to use and its reporting features, people are using it to get new clients and also to quickly fix their own sites.

Site Auditor

Next, we added some new partners into the Raven fold. Constant Contact, AWeber and Emma joined MailChimp and Campaign Monitor as Raven email data partners.

MARCH: A new rankings alternative

Shortly after, we introduced SERP Tracker’s younger and more handsome cousin, the Keyword Ranking tool.

Powered by Google’s and Bing’s respective Webmaster Tools plus data from Google Analytics, the Keyword Ranking tool provides important organic keyword insights directly from the source – the search engines themselves. Coupled with its reporting capabilities, the Keyword Ranking tool provide an alternative solution for viewing and reporting ranking data.

Keyword Rankings

APRIL: Site Performance debuts

Barely a week after announcing our reporting update, we debuted a new tool called Site Performance. This tool was particularly special because it provides key insights into sites without having to authenticate with Google or any other services. That meant our customers could use it in sales opportunities, and also to stack up their own site against their competitors. And like all of Raven’s tools, it’s reportable.

Site Performance

Also in April: Our REPORT EVERYTHING initiative. If you’ve been a longtime Raven customer, you were probably aware that while you could report on just about everything, you still couldn’t report on everything. In early April, we rectified that. We combed through every tool and updated the reporting system so it could report on every data point we allow you to manage.

JULY: Welcome, PRNewswire

In the summer, we added an awesome new feature and third party partner. Now you can create and send press releases via PR Newswire.

We also updated our social tools to support native posting of images to Twitter and Facebook in August. It was something many customers asked for and something I now use often.

Native Social Images

AUGUST: A brand-new Raven

For most of the summer, our entire team focused on one project that would redefine Raven. Within four months our development team and designers were able to completely overhaul the entire Raven platform with a beautifully simple and modern user interface. It was incredibly well received by our customers and the industry. The new design is paving the way for an even more simple-to-use platform that will also be responsive for all devices.

Raven Simple

OCTOBER: Custom Google Analytics Reports

In October, we debuted Custom Google Analytics Reports. It was a new feature added to our Google Analytics tool that enables you to build custom charts based on up to six unique metrics. Each chart creates a custom view of the data that is also reportable.

GA Custom Chart Builder

So what’s next?

Raven in 2014

In 2014, Raven has five main things we’ll be focusing on.

1. Customers

2014 (and beyond) will be highly focused on what our customers need. Throughout the year we will be surveying and interviewing current users of Raven, testing out new ideas and frequently reviewing and considering your feature requests. This level of customer interaction is how Raven originally got started, and it’s how we’re going to move forward from here on out.

2. Reporting

Reports are one of the main things you love about Raven, and we plan to give you even more to love. We are currently working on a major overhaul and rewrite of our entire reporting system. How you make and share reports will be simpler than ever, and the reports will be visually stunning. We have one goal in mind – making you look good to your clients or boss.

3. Social

We have big plans for our social tools. First, expect to see the debut of LinkedIn on the Raven platform in early 2014. Later, we will be debuting new tools to better help you track and report on all of your social interactions. We also hope to introduce Google+ to Raven in 2014, too.

4. Site Auditor

The Site Auditor will be coming out of beta in 2014. That means it will be able to crawl well over the current 1k page limit, and we’ll also be adding a few more features to it.

5. The Future

In 2014, I’ll be doing something different too. I’ll be leading a new R&D initiative focused on researching and prototyping the next big thing in online marketing :)

Your turn

So how did we do in 2013? Do our 2014 goals match up with what you’d like to see from us? Let us know in the comments!

Jon Henshaw
Co-Founder and President

Jon is the Co-founder and President of Raven Internet Marketing Tools.

Jon is the Co-founder and President of Raven Internet Marketing Tools.

  • Kevin Getch

    You guys kicked ass in 2013! Keep the great updates/improvements coming. As always I will plug my ideas for the future of RavenTools Dashboard: Have a birds eye view dashboard where you can view all accounts “at a glance”. Implement a reporting tool for team users that allows you to get a birds eye view of each users activity (i.e., social posts by user, interactions by user, outreach opportunities by user, active links by user, average site metrics per user, etc. ).

    Have a Happy New Year! And keep rockin in 2014!

    • Jon Henshaw

      Thank you Kevin! Also, those are excellent ideas that we may or may not be already working on 😉

  • allmyhoney

    White Labeling options. Will there be a renewed focus on this option for things like removing Raven from all areas, now that the new platform is in place and working well. The main reason I choose raven in the first place a year ago was the white label options but they do not seem to have moved on a whole deal just yet?

    • RavenCourtney

      Hey there! What specifically are you looking to white label that you’re not able to? We may be able to help. You can tell us here or at if that’s better for you.

  • SEO Manager

    In we are swapping from WEBCEO to RavenTools, we already tried Moz and theirs tools are really good but on the value-tools wise I think RavenTools is the winner.
    Lets hope that 2014 come with more fantastic tools and easy to use!

    • RavenCourtney

      Glad to hear that! :)

  • Phil

    After two years with Moz, we’re currently testing RavenTools and it convinced us to make the switch. Something that would be great would be a tool like Link Detox that would help us automatize the process of filtering harmful backlinks, removing and/or disavowing them. Other than that, RavenTools is perfect!

    • RavenArienne

      Welcome! And we appreciate the feedback. What, especially, do you prefer about Raven?

      Any ideas you have we love to know about, too. If you get a chance, could you drop a line to with more about your backlink ideas? That way we can keep track :)

      • Phil

        You both have excellent products, but personally I find the new interface of Raven more intuitive. What I like the most is the new site audit function and the rankings data provided in the SEO section.

        I’ll send an email to suggest the features I’d like to see in the future 😉

        • RavenArienne

          Really appreciate the feedback, Phil. Looking forward to your email :)