Raven adds Scribe 4 to content tools

Features and Updates

Raven adds Scribe 4 to content tools

Most likely, you haven’t thought of Raven Tools for content development.

And that’s understandable, because it wasn’t a real strength of ours.

That changes today.

Scribe 4 in Raven

Raven is adding Scribe 4 content analysis to all accounts. Scribe helps you optimize your content structure and keywords for SEO. A tool from our well regarded friends at Copyblogger, it’s used and loved by thousands of online marketers worldwide.

Scribe 4 works by:

  • Discovering and ranking page keywords for prominence
  • Providing a Document Score that measures adherence to good copywriting practices
  • Providing a Site Score showing correlation between the page content and overall site content
  • Recommending improvements for prominent keywords

Customers will be able to use Scribe in Raven beginning Tuesday, Oct. 23. Pro accounts will receive 20 analyses per month and Agency accounts will receive 50 analyses. The prices for both accounts will remain the same at $99/month and $249/month, respectively.

Let’s look at how Scribe 4 will work inside Raven.

Adding content for analysis

Scribe will function within the revamped Content Manager. After clicking the “Add Content” button, you will see the new content section.

On the right, you will see that Scribe asks for three pieces of information before it can begin the analysis: the title, content and a meta description. The red X’s will change to green checkmarks as you add these pieces.

As in Scribe, you will see how your result should appear in search engines after using the meta tag you created.

The “Analyze” button becomes active after you’ve added the three required pieces of information.

You have the option of storing some additional article information in Raven. Article Tags will help you located content easily, while Keywords will help you remember the keywords on which you were focusing. You can search and filter by tags and keywords in the Content Manager. That’s especially useful if you’re producing a ton of content.

Scribe analysis

The Scribe analysis has two parts. The first is the structure and keyword analysis. The second is the score showing how well your content stands up to copywriting best practices for those keywords.

Here’s how the Scribe keyword analysis will appear in Raven.

This first analysis shows me that that I didn’t write enough copy for this brief example, and I didn’t include any hyperlinks. Those are easy to correct.

Scribe identified seven keywords for my post. The first three are listed here in order by prominence. The prominence helps you know the issues to tackle first.

When necessary, Scribe will tell you how to improve keywords.

We’ve given you some new options for the Scribe keywords. If you click the gear icon next to the keyword, you will be able:

  • Add the keyword as an article tag or keyword
  • Add the keyword to Keyword Manager
  • Track the keyword in SERP Tracker
  • Research the keyword

The final pieces are the Document Score and Site Score.

The Document Score is an overall rating of copywriting best practices. Your goal here is a 100 with every article.

The Site Score rates how much your content correlates with the overall site. Your goal is score as high as possible (out of 100), but anything over a 50 means the content correlates.

Raven also provides a readability score by grade level. In case you’re wondering, journalists target 7th and 8th grade for their articles.

Better content with Raven

We’ve watched the market shift to content marketing along with everyone else in online marketing.

The addition of Scribe strengthens Raven’s content offerings, which include tools that help you:

  • Research target keywords
  • Research URLs with competing content
  • Write search engine optimized content with Scribe
  • Purchase content from Textbroker
  • Post content to a WordPress blog
  • Share content via Facebook and Twitter
  • Mark dates when new content publishes
  • Find, capture and report on incoming links to content
  • Analyze and compare changes in keyword rankings for your own website and competitors’ websites

What’s next

With this new content tool, we next plan to improve content analytics and reporting as well as a few things we’re not quite ready to discuss.

We’re excited to offer Scribe as part of Raven and we can’t wait for you to give it a try when it lands in your Raven dashboard Tuesday, Oct. 23.

As always, we welcome your feedback. Let us know what you think in the comments.

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Brannan is Raven's chief marketing officer. He posts occasionally, mostly ramblings. And he is not a fan of exclamation points.

More about Brannan Atkinson | @RavenGiant

Tell us what you think

12 Responses to “Raven adds Scribe 4 to content tools”

  1. RavenCourtney says:

    Hi Carrisa,
    I can definitely see how an indicator like that might be useful. I’m passing your feedback along to our development team, and don’t hesitate to contact our support team at support@raventools.com–they might be able to help get you a few extra analyses this month. Thanks for letting us know!

  2. Carrisa says:

    I didn’t realize that while editing the same article every time I analyzed it it used up one of my allotted 20 uses. While making changes, I would press save and analyze just to be sure I was making improvements. Though I didn’t use all 20 of my alloted uses, I used a few. Is there anyway to make it so you don’t use multiple scribes for one article or just put a little warning indicator when you press save and analyze you’ll be using one of your scribe usages each time?

  3. Yes, this tool is working for our accounts, if you have an issue you can contact support@raventools.com.

  4. That’d be why the API key integration for your Scribe account was added, for those who need to do a lot of analysis on a regular basis. Hope that helps!

  5. Dana Smith says:

    I am not able to change red X’s to green checkmarks, I have tried to do so. WHat should I do next?

  6. Pardeep Gogia says:

    Is this tool working properly?

  7. themjeans says:

    For those who are Content Marketers exclusively, the 50 allocated to agency accounts is near to no way enough. Gotta cut us a little more slack, fellas :)

  8. Brannan Atkinson says:

    Thanks, Avinash. We’re stoked to have Scribe available to Raven users. Our version focuses on the content analysis since Raven already has keyword research and link analysis tools. That said, I think you’ll be excited about the integration. It’s available beginning next Tuesday.

  9. Ok. I’m a believer.

    Actually, I always was but now… I’m in love too.

    I’m a long-time user of Scribe(read: waaaayyy before they had a fancy demo video) and I’ve always been sorely tempted to try out Raven but it never made sense because I knew I’d never be able to justify both tools for personal projects. Went with what I could budget in.

    That said, I’ve always wondered why Raven didn’t get a Scribe API/geekery plugged in to complete the picture so to speak. Both are pretty much industry standards in their niches.

    Now, I can’t justify NOT getting Raven particularly since there’s Scribe to boot. For free! :-D

    Questions: Does it have the same functionality as the WP plugin that current users have?

  10. Brannan says:

    Glad you’re excited about Scribe. That’s my bad on the t-shirt. Email me your address at brannan(at)raventools.com. I’ll put it in the mail next week.

  11. Twice the warm and fuzziness?! This investment is paying off! ;) Glad you’re excited, Kush–we are too!

  12. Can… not… wait! Looking forward to training our content creators to use this tool, should save me at least couple hours a week. My warm and fuzzy feelings towards you guys/gals just doubled :D Btw @brannanatkinson still waiting for that Raven T from ASE12 ;)

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