Although we prefer granular SERP Tracking, like the kind Raven provides, there’s another way to determine search engine result pages without having to ever visit Google. It’s called passive SERP tracking, and it utilizes the information that’s passed through from the referring search engine result page. Using that information, it’s relatively easy to determine the following details:
- Search Engine
The last item is the key piece of data. Knowing that the referral came from the first page of Google is helpful information. It doesn’t tell you where the result was ranked on the page — was is number one or number seven? — but it does provide a high level view. Knowing that a referral came from page one, two or ten, is much better than not knowing at all.
Passive SERP Tracker Pepper for Mint
We created a proof of concept for passive SERP tracking by making a pepper (an add-on) for Shaun Inman’s amazing stats package, Mint. The SERP Pepper allows you to easily track search engine referrals, and report on which page they’re coming from.