Raven Archives

Did You Know? Upgrade Your Google Analytics Reports

In 2013, we radically redesigned Raven, making it a simpler, more modern experience for our users. We also launched some cool new features along with the new Raven, namely a brand-new keyword rankings tool and a major upgrade to Google Analytics. These days, your Google … Read More

2013: The Year in Online Marketing

What is it about reviewing a year that makes everything seem so poignant and dramatic? I mean, just try and watch this Google Zeitgeist video without getting a little choked up. In online marketing this year, most of us were more likely to be weeping … Read More

How 50 Words Can Improve Your Next 500 Blog Posts

50 words. That’s all it takes to present a complete picture of your blog post — from topic to deadline — to a potential publisher or your editor. Those 50 words will help you organize and focus your thoughts. They’ll make sure that you’re writing … Read More

The Year in Raven (And What We’re Up To In 2014)

2013 was a bit of a wild ride for Raven. All-in-all, it was an exciting and productive year that included a complete makeover of the platform and several major new tools. JANUARY: Goodbye, scraped data It all kicked off in January with the removal of … Read More

Raven’s Top 10 Guest Posts of 2013

At Raven, we live to make your life easier – whether it’s with our make-you-look-great marketing platform or through the resources we provide on the blog. And in 2013, the Raven blog was brimming with useful and thought-provoking guest posts from both up-and-comers and well-known … Read More

Raven Tools’ Top Blog Posts of 2013

Every year, I think I come a little closer to figuring out what makes marketers tick. And then I realize I have no idea. Take this year’s top Raven blog posts, for example. Measured according to pageviews, our most popular content of 2013 is all … Read More

How to Report Google Analytics Advanced Segments

One of the great features about Google Analytics is Advanced Segments. And since you can now see Advanced Segments in Raven it’s easy to not only view specific types of traffic, but also generate a report Here’s how to report Google Analytics Advanced Segments in … Read More

Ultimate List of Retargeting Tools

For marketers, everything translates to dollars spent and dollars earned. That’s why we believe in ads. For ecommerce in particular, marketing campaigns mean direct cash. But what you do with all those visitors who clicked on your ads or visited your site and left? These … Read More

5 Ways To Be a Social Media Supersleuth

Social media monitoring gets a bad rep. On one end of the spectrum, it’s the rote, boring thing you have to do to keep up with your brand’s mentions. On the other end of the spectrum, it’s… well, super-creepy stalking. I prefer to think of … Read More

10 Ways To White Label Raven

When you work with clients (or prospective clients), you want to look your best. Let Raven software help. In a few simple steps, you can produce a professional report that lets your brand shine. No matter what degree of branding you want in your reports, … Read More