Sherlock Holmes doesn't have a super power, but he does extraordinary things. His secret weapon is deductive reasoning. As a marketer, when you're analyzing and reporting on website traffic, you'll sometimes come across drops or dips you can't explain. To explain a website traffic drop to a client, you'll need to put on your detective hat.... Read more »
Most e-commerce sites compete with behemoths like Amazon, eBay or Target. It's essential that new B2C websites start off with all the advantages they can to counter big brands and big budgets. We wanted to share the advice Raven's President Jon Henshaw gave in an interview last year. Below, we have republished PrestaShop's article, part of their SEO... Read more »
Poor sleep is bad for your health, safety and productivity. Improve your sleep, and you'll improve all of those things. There are plenty of practical ways to get better sleep, but f.lux focuses on one: controlling the influence of artificial light.
At Raven we practically breathe reporting. Marketers use Raven to craft more than 70,000 reports every month, so we get a huge look at how marketing agencies across the world communicate with their clients. Our customer education team answers thousands of reporting questions. And our internal marketing team uses Raven to analyze and report on the success... Read more »
Here’s a common situation: You’re creating lots of content. You pour your heart and soul into creating stuff you think your audience will find extremely useful. So… how is that content working out for you? Content audits are a perfect way to help you understand what’s working—and what you can improve—to get the results you... Read more »
It’s always fascinating to me to see what captures the interest of the SEO community. A recent post on Search Engine Land recommending webmasters avoid link building did the trick this time. Based on the comments, it was clear that Google continues to be a lightening rod for the search industry. It’s easy to misinterpret... Read more »
Want to stay up-to-date with Raven?
Subscribe to our monthly newletter to be the first to know about product updates and free live training.