A few weeks ago, we released new reports and a new dashboard in Raven. You can now build online marketing reports in minutes that looks gorgeous on any screen size. Raven’s Chief Product Officer Jon Henshaw showed off new reports in a recent online class if you want a tour. Here’s everything you need to know about... Read more »
Paid search can be particularly challenging when you’re working on a campaign with a limited budget. Although the popular perception is that you need a larger PPC budget to succeed, we’ve seen that running a smaller, tightly-controlled campaign of even $100 per day can sometime yield better results, especially if you’re in a market with... Read more »
In most parts of the United States, cooler, autumn weather is upon us. For many in the online marketing world, it’s a time to reflect on the past nine months of work and start thinking about your 2015 to-do list. One of the must items on this list is to perform an annual website audit, especially for... Read more »
Annoying pop-ups may result in more subscribers but they also ostracize many other visitors. Luckily you don’t have to resort to cheap workarounds when you design your site in a conversion-oriented manner from the start. Getting subscribers doesn’t have to be about annoying people. Building your audience doesn’t work by force. Building a store in... Read more »
Almost every busy professional has some kind of to-do list. When I kept mine on paper in a reporter’s notebook, it felt great to draw a line through each item when I was finished. At the end of the workday, I would review what I had finished and tear the page out. New day, new... Read more »
It’s an old saw in business: you can’t manage what you don’t measure, but it bears repeating, especially when it comes to social media analytics. It’s just too easy to get caught up in the social aspect of online networking and forget the marketing and measurement side of the equation. At the bare minimum, you... Read more »
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