AdWords caused quite a few PPC folks to rejoice a couple weeks ago when they announced the roll-out of what they’re calling “Call Only Campaigns.” If you’re not familiar with these yet, they’re a great option for lead-gen or call-heavy accounts. Let’s look at what they are, and how to spot if it’s worth testing... Read more »
Raven’s Site Auditor now supports canonicalization! The new canonical tag support works in conjunction with our preexisting duplicate content check. Learn how our tool analyzes pages for duplicate content and how the new feature enhances those results.
I love to overcomplicate link building. I'll start out trying to earn a few new links to a site and six hours later I have a 23,346 row Excel file open, 52 Ahrefs tabs open, three empty coffee cups and a half-written link prospecting formula jotted down on a post-it note. It's like the SEO version... Read more »
Sherlock Holmes doesn't have a super power, but he does extraordinary things. His secret weapon is deductive reasoning. As a marketer, when you're analyzing and reporting on website traffic, you'll sometimes come across drops or dips you can't explain. To explain a website traffic drop to a client, you'll need to put on your detective hat.... Read more »
Most e-commerce sites compete with behemoths like Amazon, eBay or Target. It's essential that new B2C websites start off with all the advantages they can to counter big brands and big budgets. We wanted to share the advice Raven's President Jon Henshaw gave in an interview last year. Below, we have republished PrestaShop's article, part of their SEO... Read more »
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