Raven Archives

Evolution of a Press Release Freak Out

Public relations professionals are paid to stay calm during a crisis. And that’s exactly what most of them did after Google’s recent link schemes guidelines update. SEOs, however, flipped out. And PR distribution services — who have been advertising the SEO benefits of using their … Read More

Can We Help? Answers to Your New Raven Questions

We hope you’re all enjoying the new look and feel of your Raven app – not to mention our new Keyword Rankings tool! If you haven’t had a chance to get acquainted with the new Raven yet, there’s still time to join us for a … Read More

What It’s Like When Your Marketing Software Changes

At first, you log into your account like normal. But then, everything in your Raven account looks totally different and you’re like: After all the waiting … and waiting… The new Raven is finally all yours to explore. First you check out the sweet new … Read More

Meet the New Raven Tools

Five tools. That’s where Raven started more than six years ago — with just a handful of tools for SEOs. These days we have more than 35 tools covering nearly every aspect of marketing you can think of — SEO, social, content, PPC and more. … Read More

How I Measure Social Media

When I started a new job nearly a year ago, one of my first tasks was to inject some life into the nearly non-existant social media program. Once I realized the huge potential for growth in social media, I was excited to get started. I … Read More

Anatomy of the Perfect SEO Client

A great SEO client is hard to find. They have to be involved, but not so involved they step on your toes. It would be great if they were knowledgeable about the industry (but not so knowledgeable they could do all the work themselves). They … Read More

Rankings Compared: Scraped Rankings vs Average Rankings

There’s been a lot of debate lately about the necessity of ranking data and the validity of where that ranking data comes from. I wanted to write a balanced and honest look at the usefulness of rankings and compare the data that comes from Google … Read More

Did You Know? Move Twitter Accounts Between Websites

One of the most common questions we get in our support inbox is about how to move data from one website to another. Sometimes you need to remake your website to fit with how your Google Webmaster Tools account was set up. Maybe you’re changing … Read More

A Complete Guide to Comment Marketing: What, Why and How?

Anyone can comment on a blog post. But that doesn’t mean comment marketing is simple. Most Internet marketers treat commenting primarily as a link building tactic (spamming, basically) and don’t really give it a fair shake as a real marketing tactic. But true comment marketing … Read More

Raven Wrap-Up: July 2013

July was a really big month at Raven, although most of what we’ve been working on here at the HQ hasn’t seen the light of day yet. We’re getting set to unveil a really big redesign in early August – maybe you’ve heard a little … Read More