Raven Archives

Raven Puts the GooGoo in Google Analytics Reporting

Update Wednesday, June 11, 2014, 2:15 p.m.: The updated Google Analytics reports are now live in Raven. Check out what’s new and improved below, enter our GooGoo contest, then go play in your Raven account! Ever had a GooGoo Cluster? It’s a milk chocolate, caramel, peanut and marshmallow … Read More

Why Link Building Is A Lot Like Golf

In the United States, Memorial Day signals the unofficial beginning of summer. Those lucky enough to live in warm climates can enjoy outdoor leisure activities year round. But in Nashville, Tenn., where Raven is located, summer provides a narrow window of opportunity to get out … Read More

Website Auditor Tools: Compare the 10 Greatest Hits

Ever since I realized the importance of optimizing every element on every page on the Web, website auditor tools have been in demand. These tools “crawl” your website one page at a time by following links on each page and/or by following a sitemap. Data … Read More

How Marketers Can Use the New TLDs to Their Benefit

There’s a lot of new top level domains (TLDs) coming our way – almost 2,000 in all. The hope is that people and companies that couldn’t get the domain name they wanted with a .com or other common TLD will not only be able to … Read More

Are You Vulnerable? A Security Checklist For Marketers

When was the last time you double checked to make sure your data is secure? What about the data you handle for your clients? We recently told folks using Raven software they should change their passwords after we responded to the Heartbleed bug, which affected half the … Read More

Panda 4.0 & Google’s Giant Red Pen

Panda 4.0 rolled out over the past several days, and it seems to be a pretty significant update. While some Panda updates have been a ‘data refresh,’ there are a lot of bigger ripples this time around (~7.5% of English queries.) Panda is designed to … Read More

(Re)-Introducing Google Analytics Optimized for Marketers

When Raven first integrated Google Analytics (GA) data several years ago, we solved three problems online marketers had with GA. Marketers couldn’t find their way around a complex GA navigation. Raven created a simpler navigation. Marketers couldn’t find or create the metric views they wanted in … Read More

How Does Parallax Design Affect a Website’s SEO?

Parallax website design represents the latest frontier of customer experience and user engagement. Originating from the gaming industry, “parallax” came from the visual effect of 2D side scrolling video games that gave the illusion of depth. With parallax site design, the background of the website … Read More

How to Nail Content Details to Drive More Traffic

Let’s face it. Readers have less time for you. Even if your content is great, it still may not be enough to keep visitors around. Don’t have a title that pulls readers in to your exceptional post? You’ve missed an opportunity with your readers. Don’t reach out to … Read More

5 Ways to Segment Social Media Audiences Without Advertising

The most powerful way to segment social media audiences into really granular slices is by advertising. The catch? It costs money. If you add a credit card to a social network, seemingly limitless filtering options become available. Sometimes the investment is worth it. Other times it’s … Read More