Raven Archives

4 Ways Nissan’s Social Team Avoids Mashable’s Wrath

Sometimes you do NOT want to be on the front page of Mashable—for the wrong reasons anyway. That’s the mantra of Anne McGraw‘s team at Nissan. Anne is the senior manager of customer experience at Nissan, and part of her job is leading the team that interacts … Read More

5 Steps To Stop Wasting Time on Social Media

Editor’s Note: Courtney Seiter has a new gig — she wrote this article in her last days as Raven’s community manager. Also, Raven is hiring! Let’s face it: Social media can be a giant time suck. Here are some strategies I’ve developed to manage my … Read More

Sayonara, Courtney! (Psst… We’re Hiring)

If you’ve ever asked @RavenTools a question, there’s a 95% probability that Courtney Seiter found you the answer. She’s definitely the person who created that funny pie chart about social media ROI that you liked on Facebook. Today was Courtney’s last day at Raven. The … Read More

7 Places to Find Content Ideas in Raven

Building out your content schedule for the week and not coming up with much? Need a way to kickstart your mind? Here are some places to check out in Raven’s software toolset to get your mind moving. 1. Google Analytics Browse your top landing pages … Read More

How To Write Meta Descriptions for Maximum Clicks

They’re easy to ignore and time consuming to write. But well-written meta descriptions — a.k.a. snippets — can strongly influence the amount of traffic that your website receives from a specific search result. It’s important to know what details they should contain, in what format, … Read More

Did You Know? View Data Trends in Google Analytics

Sometimes the best data tells the simplest story. That’s definitely the case with Raven’s trendlines, which we place over your Google Analytics data to allow you to get a quick overview of the direction your metrics are going. When we launched the new Raven last … Read More

How to Leverage PPC Insights In An Organic World

It was the slamming door heard ‘round the world: the disappearance of organic keyword data. It affected the organic search world in a wide range of ways. Some folks like Mike King have done great presentations about why “not provided” doesn’t matter in the grand … Read More

Google Rankings Just Got Even Better in Raven

Thanks to some recent changes at Google, we have some great news for customers who use rankings in the Raven platform – and for SEOs in general. John Mueller, Webmaster Trends Analyst at Google, recently posted that Google Webmaster Tools (GWT) will now provide more … Read More

The New Marketing Cycle: It’s All Connected

Remember marketing before social media, Google algorithm updates, personalization and localization? It’s hard to believe that there used to be a time when life was so simple. All marketing channels were silos, and each – SEO, PR and “traditional” marketing – had its own specific function. … Read More

Did You Know? Upgrade Your Google Analytics Reports

In 2013, we radically redesigned Raven, making it a simpler, more modern experience for our users. We also launched some cool new features along with the new Raven, namely a brand-new keyword rankings tool and a major upgrade to Google Analytics. These days, your Google … Read More