Raven Archives

Say Goodbye to FeedBurner and Hello to FeedPress

Poor FeedBurner. It appears to have been neglected for years, and the RSS service doesn’t seem to fit anywhere into the Google+ ecosystem. That can only mean one thing. It will go the way of the Dodo bird Google Reader. There is hope for publishers … Read More

What Facebook Doesn’t Tell You About Pages to Watch

UPDATE: Our long Facebook nightmare is over! Facebook now alerts page admins that “someone” has added their page as a Page to Watch, but it looks like Page names are no longer part of the information given out. Go forth and spy with abandon! This … Read More

Did You Know? Site Auditor’s Crawling Checklist

There are two levels to understanding the Internet. At first it’s the nebulous cloud thing in which information appears. Poof! Then, it’s a network of computers where data is shared. Once you start to understand the wizard behind the curtain, it’s easier and easier to … Read More

Yay! Now You Can Post Photos and Videos From Raven

It’s one of our top feature requests at Raven, and today we’re crossing it off the list and putting it in your hands. Raven has officially launched the ability to upload media – both photos and videos – within our social media tools. So whether … Read More

Raven Wrap-Up: August 2013

Can you believe August is nearly over? It was a very big month for us Ravens – we finally revealed our new look and navigation and our new rankings tool. Then we celebrated with GIFs, of course. Customers really seem to like the changes! Want … Read More

What Are the Best Options for Google AdWords Keyword Research Now?

Keyword research is a cornerstone of many online marketing campaigns — whether your tactics include PPC, SEO or content. Knowing which keywords are popular with online searchers and advertisers can help online marketers across the board develop better content for target audiences. That’s what made … Read More

SEO Slogans: What’s Yours?

Is search engine optimization having an identity crisis? Sometimes SEO is dead. Sometimes SEO goes by other names, like content marketing or (shudder) inbound marketing. But at Raven, we’re not giving up on SEO. We’re standing up for those three little letters. We even think … Read More

Before You Say Content One More Time, Listen

You may have heard – content is the jewel of digital marketing. But WTF does that mean, exactly? We want to generate interest and engagement. That way, content drives attention, produces traffic and – what’s that thing we get paid for? – inspires sales. How … Read More

Maximize Press Opportunities with HARO and Raven

If you work in marketing, chances are Help A Reporter Out/HARO is already part of your online public relations toolkit. The service hooks you up with e-mail queries a few times daily from reporters who need experts for specific stories. It’s a free service, and … Read More

What’s the best way to verify your site in Google Webmaster Tools?

Google Webmaster Tools (GWT) requires that you verify ownership of every site you add to it. If you don’t verify the site, you won’t see any data related to it. Even worse, if you don’t verify your site, Raven won’t be able to display your … Read More