Building a newsworthy business is the best thing a business owner can do. Baking newsworthiness into your business lines up a whole slew of benefits that do everything from mobilizing your potential customers to boosting your SEO. Being newsworthy inherently means your business is almost always on someone’s mind, and as such your business is... Read more »
It’s been a busy year keeping up with marketing trends while shipping out code at Raven HQ. On the software side, we added LinkedIn integration, doubled down on Google Analytics data and overhauled our reporting engine. You can now craft gorgeous marketing reports in minutes. On the people side, we went on a hiring spree. We’ve learned that... Read more »
No matter what you call it — link building, content promotion, blogger outreach, relationship building, content outreach — getting online publishers to pay attention to your pitches is harder than ever. Kelsey Libert knows exactly what types of content online publishers want most. We ask her advice for executing content campaigns that succeed.
When you walk into a meeting with a prospective client, you want to look your best. Let Raven help you land them. In a few simple steps, you can produce a professional, branded PDF report that’ll go a long way toward showing the prospect that you deserve their business. Here’s how to do it. Research... Read more »
Update: Links are still very much a part of the Web. As such, many of our customers need to stay current on how to go about performing the time-consuming task of link building. We’ve updated this frequently visited post so that new visitors can gain insight on the best way to manage, monitor and report... Read more »
Different clients understand your value in different ways. Some folks just need to hear from you over the phone and they are sold on your vision for making them more money. Some folks need written proof on a schedule. One client might say, “Hey what’s the exact number of sessions from this spike I see... Read more »
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