Raven Archives

Raven Tools’ Top Blog Posts of 2013

Every year, I think I come a little closer to figuring out what makes marketers tick. And then I realize I have no idea. Take this year’s top Raven blog posts, for example. Measured according to pageviews, our most popular content of 2013 is all … Read More

How to Report Google Analytics Advanced Segments

One of the great features about Google Analytics is Advanced Segments. And since you can now see Advanced Segments in Raven it’s easy to not only view specific types of traffic, but also generate a report Here’s how to report Google Analytics Advanced Segments in … Read More

Ultimate List of Retargeting Tools

For marketers, everything translates to dollars spent and dollars earned. That’s why we believe in ads. For ecommerce in particular, marketing campaigns mean direct cash. But what you do with all those visitors who clicked on your ads or visited your site and left? These … Read More

5 Ways To Be a Social Media Supersleuth

Social media monitoring gets a bad rep. On one end of the spectrum, it’s the rote, boring thing you have to do to keep up with your brand’s mentions. On the other end of the spectrum, it’s… well, super-creepy stalking. I prefer to think of … Read More

10 Ways To White Label Raven

When you work with clients (or prospective clients), you want to look your best. Let Raven software help. In a few simple steps, you can produce a professional report that lets your brand shine. No matter what degree of branding you want in your reports, … Read More

Six Signs You’re Contracting Viral Content

Every brand-related piece of content is released with high expectations. Publishers want readers to quickly find, thoroughly enjoy, and enthusiastically share every piece. “Going viral” is the online content equivalent of winning an Oscar for a movie or Pulitzer for a book. But with a … Read More

When Time Matters, Webtise Relies on Raven’s Reports

If your agency offers multiple types of services, creating a single monthly report for a single client can take hours. If your agency started small but is growing rapidly, those are hours you can’t afford to spend on reporting. That’s the situation that longtime Raven … Read More

How To Compare Website Competitors in Raven

Raven’s Competitor Manager is your one-stop destination to keep an eye on all of your site’s competitors. Here, you can: Store and search competitors with ease Add competitors one at a time or in bulk Tag competitors for categorization and reporting You can also compare … Read More

The 5-Step Link Building Strategy

What does building solid relationships have to do with marketing? Everything, really. How do we bring attention to our websites and businesses? By acquiring links from other websites to boost our online visibility. Raven’s link management tools can help keep your organized doing that. Through … Read More

How To Hide Google Webmaster Tools Messages

One of the most valuable tools in Raven is our integration with Google Webmaster Tools, which gives users access to information on crawl issues, related keywords and, of course, keyword ranking data. (You do know that you can authorize your GWT account in Raven to … Read More