Raven Archives

5 Personal Writing Metrics Every Content Marketer Should Track

When I started tracking my walking metrics with Fitbit, I began walking faster and more frequently. I started running up and down flights of stairs and parking farther away from the office. When I started tracking personal writing metrics, the same things happened. Because the … Read More

3 Tactics To Stretch Your Organic Marketing with LinkedIn

You may have heard that LinkedIn is the next big thing for B2B marketing. Pinterest is where the consumers are and LinkedIn is where the businesses are. OK, maybe. But you shouldn’t underestimate LinkedIn’s value for all marketers, especially when it comes to organic marketing. … Read More

5 Reasons That Your Ad’s Quality Score Is Not a Quality Metric

Last week, someone approached me and randomly asked, “What do you think about Quality Score?” This is like asking me what I think about the fact that they aired True Detective in the same time slot as The Walking Dead. I notice and mildly freak … Read More

Guest Blogging is Dead (at Raven)

Editor’s note: Former Raven blog editor Courtney Seiter wrote this blog post on January 16, 2014. Yep, that’s four days before the head of Google’s Webspam team, Matt Cutts, effectively killed large-scale guest blogging, calling it a spammy link building tactic. Fast forward exactly two … Read More

LinkedIn Marketing Arrives in Raven

LinkedIn integration for easy management and consolidated reporting was our No. 1 request from customers last year — and for good reason. It’s the largest professional network with some impressive demographics. Now, directly from Raven, you can promote and engage in conversations across LinkedIn, from … Read More

How To Focus PPC Competitive Research for Better Results

Competitive research can be an overwhelming thing for organic search marketers, and paid search is no different. The bounty of information you can access to uncover paid keyword strategies is massive with tools like Raven software or SEMrush. These tools are a keyword wonderland to a … Read More

How To Prioritize Issues After an SEO Website Audit

It’s doesn’t matter whether you have 100, 1,000 or 11,000 issues after you audit your website for technical SEO issues. Fixing all the problems on the list can seem as impossible a task as putting a broken egg back together. That’s why people often ask … Read More

4 Ways Nissan’s Social Team Avoids Mashable’s Wrath

Sometimes you do NOT want to be on the front page of Mashable—for the wrong reasons anyway. That’s the mantra of Anne McGraw‘s team at Nissan. Anne is the senior manager of customer experience at Nissan, and part of her job is leading the team that interacts … Read More

5 Steps To Stop Wasting Time on Social Media

Editor’s Note: Courtney Seiter has a new gig — she wrote this article in her last days as Raven’s community manager. Also, Raven is hiring! Let’s face it: Social media can be a giant time suck. Here are some strategies I’ve developed to manage my … Read More

Sayonara, Courtney! (Psst… We’re Hiring)

If you’ve ever asked @RavenTools a question, there’s a 95% probability that Courtney Seiter found you the answer. She’s definitely the person who created that funny pie chart about social media ROI that you liked on Facebook. Today was Courtney’s last day at Raven. The … Read More