Almost every busy professional has some kind of to-do list. When I kept mine on paper in a reporter’s notebook, it felt great to draw a line through each item when I was finished. At the end of the workday, I would review what I had finished and tear the page out. New day, new... Read more »
It’s an old saw in business: you can’t manage what you don’t measure, but it bears repeating, especially when it comes to social media analytics. It’s just too easy to get caught up in the social aspect of online networking and forget the marketing and measurement side of the equation. At the bare minimum, you... Read more »
With hundreds of ranking variables, it may seem like an impossible task to communicate the value of SEO to clients, even though Raven makes it easier. While performing technical SEO can be challenging, the value of on-page SEO is easily demonstrated with tools like Site Auditor and Site Performance. What is difficult is a search algorithm, but, in... Read more »
What would you do with more time? Imagine that you finish work an hour early today. Done — no lingering tasks. Will you cook supper instead of grabbing fast food? Take the dogs for a walk? Go to bed early? Extra time is precious. It’s a gift that Raven strives to give busy marketers every day. That’s why... Read more »
I’m going to ask you to do something that might sound scary. I want you to turn off your computer for the whole weekend. Turning off your computer could actually make you money. No, it’s not because you’ll be more rested. The catch is that you can still use your smart phone or tablet. So... Read more »
When I first arrived at Raven and was told that we were planning a girl geek dinner, I thought my manager meant the ladies at Raven were going out for a night on the town. Sounded like fun. I now know that the geek dinners to which Arienne Holland referred are arranged by a Nashville-based organization founded in 2013... Read more »
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