Photo credit As marketers, we often focus on the technical side of things – optimization, promotion and conversion. But without quality content, even the best marketing strategies can fall flat. So how can you be sure that your articles, blog posts and other content interests your audience and makes them want to share? It all... Read more »
Photo Credit: Philippe Put via Compfight cc In the movie, What About Bob?, Bill Murray plays a multi-phobic narcissist whose clinging nature drives his psychotherapist into a straightjacket, literally. I’m not suggesting your clients are driving you crazy, only that, in many ways, online marketers and digital agencies need to become armchair psychologists. We need... Read more »
In 2014, 92% of marketers said social media was important to their business and brand, and 95% of marketers that use social media six hours or more per week say it has created more exposure for their brand. It’s not surprising then that 63% of CMOs want to increase the ROI on their social media... Read more »
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