Raven Archives

Are You Ready For A World Without Keywords?

Editor’s Note: This article was originally set for publication on September 10, which would have made Phil look like a total psychic genius. As we all now know, his prophecy came to pass much faster than even he could have predicted and he made a … Read More

Better, Faster, Stronger Competitive Analysis with Raven

Competitive analysis is a valuable piece of any marketing campaign. Researching what your competitors are doing well (and what they’re not) can help you: Gain context about your “place in the pack” and set client expectations Understand your larger industry and marketplace Become inspired and … Read More

The Positive Power Of Reviews (Even When They’re Negative!)

You’ve probably heard the old saying that there is no such thing as bad publicity. What you might not know is how it can apply to your company’s website. Growing evidence suggests that the presence of user-written reviews on your site – both positive and … Read More

Why To Be Best Friends with Website Audits

Before you start an online marketing campaign, you need to audit your website. Why? You’ll discover the starting line. You’ll make better decisions about where to put the finish line. See how Raven can help with website audits in this guided video tour. You’ll learn: … Read More

Did You Know? Add a Custom Favicon to Raven

Sometimes little things can make a big difference. Take the favicon, the little icon that appears in browser windows like so. Creating one can give a site that extra bit of polish – particularly if it’s a site clients are going to be accessing and viewing. Did … Read More

7 Critical Questions For Analyzing SEO Keywords

How often do you revisit your keyword strategy? I’m not just talking about opening up Google Analytics and your Excel spreadsheets to stare at a bunch of words and think about them really hard. Nope. The whole point of keyword analysis is to uncover missed … Read More

Reddit Recap: Raven Co-Founder Jon Henshaw’s AMA

Earlier this week, Raven co-founder Jon Henshaw chained himself to his desk (that’s only a slight exaggeration) and offered himself up to the Reddit masses for a no-holds-barred “Ask Me Anything” session. Lots of smart marketers and SEOs asked him many great questions on topics … Read More

Confused About Online Marketing? 5 Training Sessions That Will Help

Last month, Raven launched a sleeker, stronger marketing toolset. But marketing isn’t about tools – it’s about how the tools get results for your managers and clients. So to help you get the most from your upgraded toolset, Raven is now upgrading its training, too. … Read More

Did You Know? Add Hashtags to Facebook Posts in Raven

Hashtags – a word or phrase that contains the pound symbol # before it – first made their first appearance in 1988 in an Internet Relay Chat (IRC) channel. But ever since the humble hashtag came of age on Twitter as a way to organize topics and search … Read More

3 Ways Link Building May Get Harder in the Future

None of us have a crystal ball when it comes to SEO, but certain things aren’t so much a matter of if, but when. Let’s start with two things we know: It’s in Google’s best interests if users find their search engine pleasant and useful. … Read More