If providing social media marketing services is a slice of what your agency does for clients, you know social networks are ever evolving. When features you’re using for marketing are killed on social networks, it can be jarring. Here are a couple examples of what I’m talking about. Declining Facebook Organic Reach An analysis from Ogilvy & Mather... Read more »
We’re Friends. Moz and Raven are friends. After all, Moz is a data partner, and you can report on Moz data from within Raven. We have nothing but love for their team. Here’s how I think about it. When a brewery opens up near another brewery, you might think they’d be at odds, but the... Read more »
When a Twitter superfan gushes about your brand on Twitter, it’s a good thing. But there's a way to extend this messaging that attracts even more fans and customers. Hint: This tactic is more powerful than clicking retweet.
Have you ever read an email that goes on forever that could have been one sentence? If the information you impart isn’t timely and actionable, then it’s just noise. The Internet has conditioned us to expect things quickly. The more we use Google for instant answers, the more impatient we become when information isn’t readily available. Our... Read more »
It’s no secret we’re big YouTube fans at Raven. For years, we’ve kept our channel freshly loaded with playlists of online trainings, tutorials, customer reviews, interviews and more. It’s become an integral part of our content marketing strategy, as well as a method for communicating with and educating our customers. Despite the growing push for... Read more »