Raven Archives

Help, My Dog Ate My Raven Invoice!

What happens if you don’t have a Raven invoice and you need it for accounting purposes? The process is different depending on your level of access within Raven. Here are the steps you need to know. Account Owners If you’re an account owner, you’ll see … Read More

No Keyword Data? It’s Not the End of the World

OK, so the keyword apocalypse is upon us. Pretty soon, you won’t be able to see what keywords are driving your organic search traffic. But this doesn’t have to mean you’re flying blind. I’ve been managing the SEO efforts for larger sites for more than … Read More

Choose Your Own Data With Custom Google Analytics Reports

As Raven’s user advocate, I hear it all – what you love about Raven as well as what more we could do to make your life easier. One request we’ve heard loud and clear is for more Google Analytics data. It’s been an important goal … Read More

Marketing Reports: How to Look Good No Matter What

For many marketers, the thought of reporting conjures up nightmares of Excel spreadsheets and a vortex of time-suck. You need to not only show the value of your work, but also present your results in terms your managers and clients will understand. Even worse, when … Read More

Did You Know? How to Schedule Reports in Raven

Raven’s recent redesign reorganized the navigation of our tools. But the functionality of Raven hasn’t changed — what you could do before you can do now, only a little faster. For example, Raven’s popular Report Wizard remained basically the same, though we took the opportunity … Read More

How To Do Infographic Research

A successful infographic comes down to four things: a great idea, detailed research, excellent production and intelligent outreach. While there are four parts to a successful infographic, the research forms the very foundation of the content piece. Without it, the whole thing can fall apart. … Read More

3 Good Reasons Not To Use Animated GIFs in Emails

It’s hard to be an email marketer. Copywriters have to grab attention in cluttered inboxes with original-yet-proven-to-work subject lines. Designers have to keep attention despite compatibility issues that take coding right back to 1998. And when major retailers have to start sending campaigns like this, … Read More

How To Create Content Publishers Love: A Q&A With Kelsey Libert

No matter what you call it — link building, content promotion, blogger outreach, relationship building, content outreach — getting online publishers to pay attention to your pitches is harder than ever. Kelsey Libert knows a thing or two about that. As director of promotions for … Read More

Juice Up Your Ranking Results

Your website is ranking No. 1 for a keyword. Is anyone searching it? How often did people see it in that position and not click? Is it meeting business goals? For ranking results that really matter, you need a way to answer those questions and … Read More

Raven Wrap-Up: Sept. 2013

It’s the end of September – a month that saw Raven launch a few asked-for features, start a pretty awesome new webinar series, submit to a Reddit Ask Me Anything (yikes!) and some more good stuff. Let’s recap! What’s new in Raven The newest development … Read More