In Raven Tools’ beloved home city of Nashville, Jack White is a hipster mascot, according to The New York Times. He and his Third World Records even have their own virtual reality video app. If the gushing media can be believed, the White Stripes and Raconteurs rocker is single-handedly responsible for driving the city’s newfound buzz... Read more »
Did you know Google+ now allows users to promote their content through Google+ Post ads? If not, you’re missing out on a huge opportunity to build brand awareness through Google+. Earlier in 2014, Google+ rolled out Google+ Post ads. Basically, Google+ Post ads run through the Google Display ad network and allow users to promote... Read more »
Building a newsworthy business is the best thing a business owner can do. Baking newsworthiness into your business lines up a whole slew of benefits that do everything from mobilizing your potential customers to boosting your SEO. Being newsworthy inherently means your business is almost always on someone’s mind, and as such your business is... Read more »
It’s been a busy year keeping up with marketing trends while shipping out code at Raven HQ. On the software side, we added LinkedIn integration, doubled down on Google Analytics data and overhauled our reporting engine. You can now craft gorgeous marketing reports in minutes. On the people side, we went on a hiring spree. We’ve learned that... Read more »
No matter what you call it — link building, content promotion, blogger outreach, relationship building, content outreach — getting online publishers to pay attention to your pitches is harder than ever. Kelsey Libert knows exactly what types of content online publishers want most. We ask her advice for executing content campaigns that succeed.
When you walk into a meeting with a prospective client, you want to look your best. Let Raven help you land them. In a few simple steps, you can produce a professional, branded PDF report that’ll go a long way toward showing the prospect that you deserve their business. Here’s how to do it. Research... Read more »
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