For years, I thought of myself as an SEO purist. Maybe it was a control issue. I thrived on my ability to influence search results based on my awareness of user behavior, how and where to place a link for maximum benefit and even how to create a unique query space, just to see if... Read more »
Referrer spam is becoming a problem. If you’re not familiar with referrer spam, it’s traffic from bots that impersonate a referral link. The pseudo traffic is designed to make their domain show up in your site analytics so that you’ll visit the site. Why is Referrer Spam a Problem? Aside from junking up your site... Read more »
Several of us Ravens had the privilege of attending Girl Geek Dinner Nashville‘s first event of the year. Hosted by Digital Reasoning and Lipscomb University’s College of Computing and Technology, the night focused on ways we can create a better world with technology. Having hosted our own event in September, we’re incredibly proud of how much this organization has accomplished in... Read more »
During a hiring phase in November, I interviewed one social media candidate who was an active blogger. I asked him how he optimized his blog for search engines, because a key social media skill is in understanding the interplay between search and social. He told me: I don’t do SEO. I don’t want to risk... Read more »
As a young marketing professional, you’re probably hustling to impress your employers by sharing brilliant ideas, working hard to execute them, and proving your strategies convert. In an industry that’s changing incessantly, you’re faced with the challenge of proving yourself daily. It’s essential to stay on top of social media marketing and the latest trends or risk... Read more »
If you’re new to the Raven blog, then you may be new to our online training classes also. I’ve conducted two so far (you can find them here and here) and have been amazed at not only how many people stay for the Q&A, but also the questions people ask through our Help Desk following these... Read more »
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