Raven Archives

How Does Parallax Design Affect a Website’s SEO?

Parallax website design represents the latest frontier of customer experience and user engagement. Originating from the gaming industry, “parallax” came from the visual effect of 2D side scrolling video games that gave the illusion of depth. With parallax site design, the background of the website … Read More

How to Nail Content Details to Drive More Traffic

Let’s face it. Readers have less time for you. Even if your content is great, it still may not be enough to keep visitors around. Don’t have a title that pulls readers in to your exceptional post? You’ve missed an opportunity with your readers. Don’t reach out to … Read More

5 Ways to Segment Social Media Audiences Without Advertising

The most powerful way to segment social media audiences into really granular slices is by advertising. The catch? It costs money. If you add a credit card to a social network, seemingly limitless filtering options become available. Sometimes the investment is worth it. Other times it’s … Read More

Digital Disruption and the Rise of the Empowered Customer

“There is no school for customer support or community management.” ~ Richard Wright, CEO, UserVoice, #userconf We’re experiencing a revolution in customer support and service. Cute names pop up every day to clue in the clueless, but the reality is this: If those on the … Read More

Raven Welcomes More Smart Birds

Without question, online marketing encompasses more strategies, tactics and techniques by the day. In turn, Raven encompasses an array of tools and reports to help overwhelmed online marketers. There’s a lot to communicate clearly to people checking out Raven for the first time. That’s why … Read More

How the Heartbleed Bug Affects Raven Customers

Update Wednesday, April 9, 2014, at 1:19 a.m. CDT (GMT-6): We reset the Raven system, which logged all customers out automatically. We strongly recommend that you change your password before you log in again. This closes the Heartbleed Bug vulnerability for Raven customers. You don’t … Read More

5 Personal Writing Metrics Every Content Marketer Should Track

When I started tracking my walking metrics with Fitbit, I began walking faster and more frequently. I started running up and down flights of stairs and parking farther away from the office. When I started tracking personal writing metrics, the same things happened. Because the … Read More

3 Tactics To Stretch Your Organic Marketing with LinkedIn

You may have heard that LinkedIn is the next big thing for B2B marketing. Pinterest is where the consumers are and LinkedIn is where the businesses are. OK, maybe. But you shouldn’t underestimate LinkedIn’s value for all marketers, especially when it comes to organic marketing. … Read More

5 Reasons That Your Ad’s Quality Score Is Not a Quality Metric

Last week, someone approached me and randomly asked, “What do you think about Quality Score?” This is like asking me what I think about the fact that they aired True Detective in the same time slot as The Walking Dead. I notice and mildly freak … Read More

Guest Blogging is Dead (at Raven)

Editor’s note: Former Raven blog editor Courtney Seiter wrote this blog post on January 16, 2014. Yep, that’s four days before the head of Google’s Webspam team, Matt Cutts, effectively killed large-scale guest blogging, calling it a spammy link building tactic. Fast forward exactly two … Read More