We all know how important search rankings are. If you’re ready to buy something online, it makes sense to start with a Google search. And 91.5% of all Google traffic is coming from the first page, according to a 2013 study from Chitika. Getting onto that first page can make or break your business, and it’s not surprising... Read more »
Online webinars can create a machine for new leads and establish your brand as an authority within your industry. But, they’re tricky to pull off well and they require a lot of time and preparation. Articles like this can guide you in your preparation, but I promise you this: the best webinar lessons you’ll learn... Read more »
If providing social media marketing services is a slice of what your agency does for clients, you know social networks are ever evolving. When features you’re using for marketing are killed on social networks, it can be jarring. Here are a couple examples of what I’m talking about. Declining Facebook Organic Reach An analysis from Ogilvy & Mather... Read more »
We’re Friends. Moz and Raven are friends. After all, Moz is a data partner, and you can report on Moz data from within Raven. We have nothing but love for their team. Here’s how I think about it. When a brewery opens up near another brewery, you might think they’d be at odds, but the... Read more »
When a Twitter superfan gushes about your brand on Twitter, it’s a good thing. But there's a way to extend this messaging that attracts even more fans and customers. Hint: This tactic is more powerful than clicking retweet.
Have you ever read an email that goes on forever that could have been one sentence? If the information you impart isn’t timely and actionable, then it’s just noise. The Internet has conditioned us to expect things quickly. The more we use Google for instant answers, the more impatient we become when information isn’t readily available. Our... Read more »
Want to stay up-to-date with Raven?
Subscribe to our monthly newletter to be the first to know about product updates and free live training.