Generating ideas for content is hard. Actually, scratch that. Generating ideas for content is easy. Generating ideas for *great* content is hard. And writing great content is even harder. A few years ago I discovered a simple technique that helped generate a constant stream of new ideas. Ideas that were almost guaranteed to be popular... Read more »
It’s hard not to notice video’s growing importance as a tool in every smart marketer’s arsenal. This past fall, Facebook began urging publishers to upload video content directly to their platform, and these users have been enjoying the rewards of increased reach and engagement ever since. Last week, Twitter announced that users now have the... Read more »
For years, I thought of myself as an SEO purist. Maybe it was a control issue. I thrived on my ability to influence search results based on my awareness of user behavior, how and where to place a link for maximum benefit and even how to create a unique query space, just to see if... Read more »
Referrer spam is becoming a problem. If you’re not familiar with referrer spam, it’s traffic from bots that impersonate a referral link. The pseudo traffic is designed to make their domain show up in your site analytics so that you’ll visit the site. Why is Referrer Spam a Problem? Aside from junking up your site... Read more »
Several of us Ravens had the privilege of attending Girl Geek Dinner Nashville‘s first event of the year. Hosted by Digital Reasoning and Lipscomb University’s College of Computing and Technology, the night focused on ways we can create a better world with technology. Having hosted our own event in September, we’re incredibly proud of how much this organization has accomplished in... Read more »
During a hiring phase in November, I interviewed one social media candidate who was an active blogger. I asked him how he optimized his blog for search engines, because a key social media skill is in understanding the interplay between search and social. He told me: I don’t do SEO. I don’t want to risk... Read more »
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