Raven Archives

Why Link Building Is A Lot Like Golf

In the United States, Memorial Day signals the unofficial beginning of summer. Those lucky enough to live in warm climates can enjoy outdoor leisure activities year round. But in Nashville, Tenn., where Raven is located, summer provides a narrow window of opportunity to get out … Read More

Website Auditor Tools: Compare the 10 Greatest Hits

Ever since I realized the importance of optimizing every element on every page on the Web, website auditor tools have been in demand. These tools “crawl” your website one page at a time by following links on each page and/or by following a sitemap. Data … Read More

Are You Vulnerable? A Security Checklist For Marketers

When was the last time you double checked to make sure your data is secure? What about the data you handle for your clients? We recently told folks using Raven software they should change their passwords after we responded to the Heartbleed bug, which affected half the … Read More

(Re)-Introducing Google Analytics Optimized for Marketers

When Raven first integrated Google Analytics (GA) data several years ago, we solved three problems online marketers had with GA. Marketers couldn’t find their way around a complex GA navigation. Raven created a simpler navigation. Marketers couldn’t find or create the metric views they wanted in … Read More

How Does Parallax Design Affect a Website’s SEO?

Parallax website design represents the latest frontier of customer experience and user engagement. Originating from the gaming industry, “parallax” came from the visual effect of 2D side scrolling video games that gave the illusion of depth. With parallax site design, the background of the website … Read More

How to Nail Content Details to Drive More Traffic

Let’s face it. Readers have less time for you. Even if your content is great, it still may not be enough to keep visitors around. Don’t have a title that pulls readers in to your exceptional post? You’ve missed an opportunity with your readers. Don’t reach out to … Read More

5 Ways to Segment Social Media Audiences Without Advertising

The most powerful way to segment social media audiences into really granular slices is by advertising. The catch? It costs money. If you add a credit card to a social network, seemingly limitless filtering options become available. Sometimes the investment is worth it. Other times it’s … Read More

Digital Disruption and the Rise of the Empowered Customer

“There is no school for customer support or community management.” ~ Richard Wright, CEO, UserVoice, #userconf We’re experiencing a revolution in customer support and service. Cute names pop up every day to clue in the clueless, but the reality is this: If those on the … Read More

Raven Welcomes More Smart Birds

Without question, online marketing encompasses more strategies, tactics and techniques by the day. In turn, Raven encompasses an array of tools and reports to help overwhelmed online marketers. There’s a lot to communicate clearly to people checking out Raven for the first time. That’s why … Read More

How the Heartbleed Bug Affects Raven Customers

Update Wednesday, April 9, 2014, at 1:19 a.m. CDT (GMT-6): We reset the Raven system, which logged all customers out automatically. We strongly recommend that you change your password before you log in again. This closes the Heartbleed Bug vulnerability for Raven customers. You don’t … Read More