Raven Archives

Video: Google Analytics Events Mini-Tutorial

How does Raven show me information on my Events? I’m glad you asked. If you go into the Campaign section of the side menu, then go into Google Analytics, you’ll see the Events section. Click there. GALaunchVideo-Events-Final The first option is to look at the … Read More

Video: Google Analytics Traffic To All Content Mini-Tutorial

Can Raven tell me what content on my website gets the most traffic? Yes it can! If you go into the Campaign menu, Google Analytics, then choose content. You’ll see three options. First is All Pages. In the All Pages section, you can see the … Read More

Google Analytics Campaigns Mini-Tutorial

Can Raven give me information about my campaigns in Google Analytics? Yes it can! Go into the Campaign section of the side menu and click on Google Analytics. Then navigate to Campaigns in the secondary menu. GALaunchVideos-Campaigns-Final If you’ve used the Google Analytics URL builder … Read More

When Is It Okay To Link to Other Websites?

People who surf the Web all day love short cuts and efficiencies. When you’re writing an online article, it seems obvious to link out to websites that your readers might want to check out. You’re just making it convenient for them, right? That might be … Read More

Video: Google Analytics Traffic Reporting Mini-Tutorial

Can I get traffic and referral data in Raven’s Google Analytics section? Yes you can! By going into Google Analytics > All Traffic, you’ll see exactly that. GA-AllTraffic-Referrals-Final Data is stored based on where all the traffic to your website is coming from. As you … Read More

Video: Google Analytics Reporting Mini-Tutorial

Is all of the data available in Raven’s Google Analytics section reportable? Yes it is! Anything you see in the Google Analytics section is easily reportable by going into the Reports Section > Report Wizard. New Raven Google Analytics Overview Choose to create a new … Read More

7 Social Media Skills Great Candidates Can’t Fake

Who reading this remembers CompuServe, AOL and the Bulletin Board Systems (BBSs)? These 70s-, 80s- and 90s-era online meeting places allowed users to communicate through a central messaging system and post messages to other users. In many ways, American Online was the Internet before the Internet, with … Read More

Video: Google Analytics New Table Dimensions

What are the new table dimensions in Raven’s Google Analytics integration? I’m so happy you asked. When you go into the Google Analytics section in Raven, you will see that every section has a line graph with a table below. We now gives you a lot more … Read More

Video: Google Analytics Overview Mini-Tutorial

Why should you use Raven’s Google Analytics integration instead of going into Google Analytics itself? There are a few reasons. New Raven Google Analytics Overview First off, we went in and made sure that all of the language in our integration matched the new language … Read More

Lessons from Raven’s Google Analytics Marketing: Part 1

One of the greatest challenges for businesses is to identify practical, yet tactical steps to take to achieve their website’s business objectives. I believe digital marketers have become more aware of the importance of measurement but deciding on the right marketing activities that match their business … Read More