Raven Archives

Agency Team Finds Raven Indispensable!

Not every company can boast customers who want to shout their praises. Raven’s been fortunate. It seems as though every month we get emails from customers asking how they can be featured on our website or in our newsletter. Click Consult, a U.K.-based digital agency, … Read More

What’s the Right Way To Use Tags on Blog Posts?

When it comes to organizing your blog content, there’s a lot of confusion about the best way to use tags. Some follow the “kitchen sink” theory and load up their blog posts with tags; others use tags sparingly or not at all. There is a … Read More

The Best Way To Measure Reader Engagement

For most content and affiliate marketers, simply getting traffic to their site is not good enough. In fact, if users don’t engage with their content, then that traffic is essentially useless. The definition of engagement has changed slightly over the years. Early measurements of engagement … Read More

Moz and Majestic Make Beautiful Babies Together

Beautiful people make beautiful babies. In the same way, a data mashup can be a beautiful thing when great data comes together from two sources. In Raven software, you’ll find data mashups around every corner, so we’re familiar with what makes a great one. First, a data … Read More

Link Building Tips To Amplify Your SEO

Raven’s link building tool has been a staple for SEOs and online marketers for years. I want to make the distinction between on-page SEO and off-page SEO because I think there’s a lot of confusion about what constitutes search engine optimization and would like to broaden the use … Read More

Video: Google Analytics eCommerce Data Mini-Tutorial

Where do I find my eCommerce data in Raven’s Google Analytics section? Go to the Campaign menu, and navigate to Google Analytics. Within Google Analytics, you will see tables. Of these tables, you can choose Table Content. Once you choose eCommerce, then the data in that table will … Read More

Video: Google Analytics Advanced Segments Mini-Tutorial

Can I implement Advanced Segments from Google Analytics in Raven? As a matter of fact, yes you can! Go to the Campaign menu, and navigate to Google Analytics. You’ll see a side menu within Google Analytics. Advanced Segments has its own drop down menu. GALaunch Videos-AdvSeg-Final The … Read More

Video: Google Analytics Adwords Reports Mini-Tutorial

Does Raven incorporate Google AdWords data into my Google Analytics data? As a matter of fact, it does. Go to the Campaign section, then navigate to Google Analytics and click on the AdWords link. By linking your Google Analytics and Google AdWords accounts, Raven software allows … Read More

Video: Google Analytics Social Reports Mini-Tutorial

What kind of data about Social Networks can you find in the new Raven Google Analytics? Navigate to the Campaign section in the side menu, and click Google Analytics. Then scroll until you see the plus sign next to Social, and we’ll show you. GA Launch Videos- Social-Final … Read More

The Risky Business of Using WordPress Plugins

One of the greatest things about WordPress is the ability to find a plugin for just about anything. In fact, their developer community is second to none when it comes to CMS add-ons. Since plugins are a big draw to the WordPress platform, it’s common … Read More