Raven Archives

9 Tips To Stretch a Small PPC Budget

Paid search can be particularly challenging when you’re working on a campaign with a limited budget. Although the popular perception is that you need a larger PPC budget to succeed, we’ve seen that running a smaller, tightly-controlled campaign of even $100 per day can sometime … Read More

3 Technical SEO Wins for Brand New Clients

In most parts of the United States, cooler, autumn weather is upon us. For many in the online marketing world, it’s a time to reflect on the past nine months of work and start thinking about your 2015 to-do list. One of the must items on … Read More

How to Get More Mail Subscribers Without Trashing the User Experience

Annoying pop-ups may result in more subscribers but they also ostracize many other visitors. Luckily you don’t have to resort to cheap workarounds when you design your site in a conversion-oriented manner from the start. Getting subscribers doesn’t have to be about annoying people. Building … Read More

Productivity Tools We Love: iDoneThis

Almost every busy professional has some kind of to-do list. When I kept mine on paper in a reporter’s notebook, it felt great to draw a line through each item when I was finished. At the end of the workday, I would review what I … Read More

Beyond Cookie Cutter Social Media Metrics

It’s an old saw in business: you can’t manage what you don’t measure, but it bears repeating, especially when it comes to social media analytics. It’s just too easy to get caught up in the social aspect of online networking and forget the marketing and … Read More

How To Convince Clients There’s Value in SEO

With hundreds of ranking variables, it may seem like an impossible task to communicate the value of SEO to clients, even though Raven makes it easier. While performing technical SEO can be challenging, the value of on-page SEO is easily demonstrated with tools like Site Auditor … Read More

New Feature: Custom, Interactive, Beautiful Online Marketing Reports

What would you do with more time? Imagine that you finish work an hour early today. Done — no lingering tasks. Will you cook supper instead of grabbing fast food? Take the dogs for a walk? Go to bed early? Extra time is precious. It’s a gift that … Read More

Why All Marketers Should Only Use Mobile Devices For a Weekend

I’m going to ask you to do something that might sound scary. I want you to turn off your computer for the whole weekend. Turning off your computer could actually make you money. No, it’s not because you’ll be more rested. The catch is that … Read More

Raven Hosts Girl Geek Dinner

When I first arrived at Raven and was told that we were planning a girl geek dinner, I thought my manager meant the ladies at Raven were going out for a night on the town. Sounded like fun. I now know that the geek dinners to which … Read More

When To Optimize Alt and Title Text for Images

Customers using Raven software have asked, “What’s the difference between alt tags and title text on image files?” My response: Good question. So I went in search of an answer. For those using WordPress, the image upload module offers fields for Title, Caption, Alt Text … Read More