Raven Archives

How To Create Your Own URL Shortener With YOURLS

Earlier this year, I wrote about why link shorteners matter for content marketing. In the article, I mentioned how there’s no longer a need to shorten links for social networks like Twitter, but there’s still a need to shorten them in order to get campaign … Read More

How Soon Will a Woman Dump Your Website?

At Raven, we are seriously customer focused. And as the new Customer Loyalty Specialist, I have spent the last few months immersed in the fascinating world of customer loyalty. In the course of my research, I found a paper in the Journal of Marketing that illustrates … Read More

9 Tips for Online Reputation Management during Back To School Season

Growing up in Michigan, the Alice Cooper anthem School’s Out for Summer actually meant something to me — a full three solid months of vacation. School age kids did not think of laboring until after Labor Day. Not so in Nashville, Tenn., the home of Raven HQ. A coworker … Read More

Productivity Tools We Love: CoSchedule

If you’re the editor of a blog, you know that the road to a consistent editorial calendar is paved with good intentions. And it usually ends in hell. It’s hard to create a regular publication schedule. It’s even harder to stick to one. You may … Read More

I Moved My Site to SSL and the Sky Didn’t Fall

Google doesn’t often disclose ranking signals, but when they do the search marketing industry works itself into a tizzy. A perfect example is its recent announcement that going HTTPS could provide a slight rankings boost. All of a sudden I have seen hosting and domain registrar … Read More

SSL ALL THE THINGS with WordPress and AWS CloudFront

Before I begin, let’s be honest about you, SEO and SSL. Now that SSL is a supposed ranking factor, you are going to implement it. You can deny it all you want, but you’re going to do it. Everyone knows you’re old school and that you … Read More

To Ping or Not To Ping

In the past two days, I received an email with the message, “I’ll ping the copy over to you this week,” and a colleague said, “Ping me when you’re ready to go to lunch.” I don’t know exactly when “ping me” became part of our everyday … Read More

Why the “Zen Master of Marketing” Chose Raven Tools

Shama Hyder, CEO of The Marketing Zen Group, wrote the book on social media marketing, literally. She is the bestselling author of The Zen of Social Media Marketing and an international keynote speaker who has shared the speaking stage with the world’s top leaders, including … Read More

The Value of Writing for Multiple Audiences

Once upon a time, everyone stood around the water cooler and talked about the same shows. After all, they’d all watched the same shows the night before. But not anymore. Now, there is a limitless number of ways you can consume thousands of television shows, … Read More

How To Report to Clients in a Mobile World

Marketers prove their worth by delivering reports to the person who pays them. That’s usually either a client or a boss. If your client is like the rest of the world, he or she is increasingly using mobile devices. So make sure when someone views your marketing … Read More