Photo credit: Tambako The Jaguar Last month, we looked at how to impress the heck out of a potential client by building a sexy marketing report. This month, we’re going to make sure there’s nothing boring about the updates your clients receive from you. In contrast to the information-heavy marketing proposal that is meant to... Read more »
It can be hard to explain what SEO is, let alone articulate exactly how one becomes a great SEO. It requires knowing who to trust, creating strategies that work for unique clients, mastering SEO tools, honing technical skills, and a lot of patience. Luckily, the SEO community is incredibly generous with their knowledge. I recently stumbled... Read more »
Sometimes a prospect’s website needs a lot of work and it’s obvious. So how do you break the news without being harsh? Some prospects know they are behind the times while others don’t. So tack is important until you understand what a prospect already knows about the performance of his website. The trick is to use... Read more »
We appreciate a good productivity tool when we see one. After all, we built Raven so marketers can automate their reporting and be more productive. Keep in mind, anything can be a productivity tool when you think about it. Even playing a video game over lunch can energize you to knock out more work. That’s... Read more »
Photo Credit: Hernan Piñera via Compfight cc While Raven Tools delivers 30+ online marketing tools, some agencies find one area they use Raven for exclusively, achieving great results. That’s the case with Phoenix-based Vertical Measures. Their SEO team uses Link Manager to create a customized link strategy for their clients. The ability to report quickly... Read more »
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