Raven Archives

How Millennials Can Prove Their Social Media Skills

As a young marketing professional, you’re probably hustling to impress your employers by sharing brilliant ideas, working hard to execute them, and proving your strategies convert. In an industry that’s changing incessantly, you’re faced with the challenge of proving yourself daily. It’s essential to stay … Read More

How To Escape the Google Penalty Box

If you’re new to the Raven blog, then you may be new to our online training classes also. I’ve conducted two so far (you can find them here and here) and have been amazed at not only how many people stay for the Q&A, but also … Read More

7 Link-Building Predictions for 2015

According to Chinese astrology, every year is associated with an animal with lucky numbers, colors and flowers accompanying the animal for any given year. The year 2015 is the Year of the Goat, and its lucky number is seven. So, in honor of the still … Read More

Does Social Media Impact SEO?

Ever since Matt Cutts, head honcho of Google’s Web spam team, announced one year ago this month that Facebook and Twitter signals are not part of the search engine’s ranking algorithm, digital marketers have publicly expressed a collective “WTF?” regarding social media’s impact on driving … Read More

8 Must Have WordPress Plugins for 2015

When it comes to WordPress, I like to use as few plugins as possible. As WordPress has improved, I’ve been able to drop many of the plugins I’ve used. However, the number of plugins I continue to use and recommend has actually stayed about the … Read More

Taking Social Media By Storm

When I lived in Southwest Florida, a company named Storm Force sponsored a number of concerts and events during “season.” With that area being prone to hurricanes, their name was apt. While Middle Tennessee has never seen a hurricane, we are prone to tornadoes. And, while Raven … Read More

How 1,400 Franchisees Measure Success With Raven

In-house team increases leads 12.38% in just two months Five of The Dwyer Group brands – Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric and Mr. Rooter – have been awarded Entrepreneur magazine’s “Franchise 500” status. In fact, Dina Dwyer-Owens, chairwoman and former CEO, was … Read More

6 Winning PPC Tactics

Pay-per-click (PPC) advertising is challenging for beginners and can still be capricious for veterans of the trade. Naturally, an abundance of resources, PPC tips, and guides have been written to aid the hopeful PPC disciple on their path to mastery. In this piece, I’ll take a look at the … Read More

Is Content Curation Dead?

Content curation has been around a long time. The best curated content relies on the editorial oversight of a subject matter expert (SME). This person (or team) has the ability to sift through reams of resources to find that one hidden gem which, when added … Read More

Expect a New Kind of Raven in 2015

It’s hard to believe another year has gone by here at Raven. Raven is now 8-years-old, which I believe in Internet years is somewhere between 62 to 81. Before I jump into what to expect from Raven in 2015, I want to recap the productive … Read More