Today we’re announcing a new batch of updates designed to help you get more done, more easily in the social space.
The updates include lots of stuff you’ve been requesting (ability to edit scheduled tweets, for example) as well as some other features we dreamed up to help you save time in the often-overwhelming world of social media marketing.
Here’s a rundown of what’s new and how to get started using it. You can also join us for a social tools webinar Tuesday, Feb. 28 at 11 a.m. CST that will show you each new feature in action.
What’s new for social metrics
What it is: Marketers cheered when Facebook launched new, deeper analytics tools late last year, and now those more advanced Insights are all available in Raven Tools. These new metrics go beyond the “Like” to focus on how users are interacting with your Facebook Page.
In-depth, easy-to-understand data is presented in three separate tabs – Likes, Reach and Talking About This – within the Facebook metrics section of Raven, along with Referral Traffic from Google Analytics. Get per-post virality metrics, study your fans’ demographics, read up on your referring pages and lots more.
The best part? All this data is also available for reporting, too – with one click for quick reports from each section or within the Facebook module of our Report Wizard for scheduled reports.
Facebook is switching all accounts to the new version of Insights and deprecating the old Insights tools this month. As a result, Raven will use the new Facebook Insights summary in all reports beginning Thursday, March 8. We will automatically convert all reports to the new summary, so you don’t have to do anything.
Get started: Navigate to Metrics >> Facebook for analyzing. Go to Report >> Wizard >> Social >> Facebook for reporting.
What’s new for Social Stream
What it is: Quick Views allow you to filter your social media results to just what’s relevant at the moment by creating separate “views” for each segment you want to monitor.
Why? When you’re monitoring social media in Raven’s Social Stream, you’re probably not just looking for one thing. You may want to keep tabs on your brand, different products across the web, competitors, hashtags – you get the idea. The social web is a big place, and Quick Views are designed to give you just what you need.
Create a Quick View by selecting Twitter feeds, Facebook feeds and saved searches (set up in Social Monitor) relevant to that monitoring goal. Make as many Quick Views as you like.
Then you can toggle from one view to another easily using the drop-down menu in the Stream.
Get started: Navigate to Social >> Stream and click the gear icon on the left to set up your first Quick View.
What it is: Raven’s Social Stream now offers the ability to see comments on your Facebook posts and view conversations on Twitter for any account you’ve authorized. Now you can get the whole story on any Twitter mention or Facebook post. For instance, now we know what Jason Falls is talking about when he swears at us.
Get started: Social >> Stream. Find the “View conversation” or “View comments” option scattered throughout the stream as they apply.
What’s new for Twitter and Facebook
Editing scheduled posts
What it is: Raven now offers the ability to edit scheduled posts in both Facebook and Twitter. You can edit all elements of the update, including the text, the time it’s scheduled for, the link – and for Facebook, even the thumbnail image. You can also quickly delete posts.
Get started: Go to Social >> Facebook or Social >> Twitter to check for any pending post’s details.
New ways to share
What it is: The social media economy is based on sharing, and we want to give you all the currency you need. So new in Raven’s Facebook system is a brand-new button you’ll see after you post: the share button.
Since sharing is one of Facebook’s big factors in determining the virality of your posts, this is one important button.
In Twitter sharing, we’ve also made some upgrades. Our retweet options are now consistent with Twitter’s, so you have the option of “Quote Tweet” or “Retweet” for each post you want to share. Retweets will show up in your timeline as what Twitter calls “native retweets.”
Facebook personal account management
What it is: In addition to managing Facebook Pages for brands and companies, Raven now supports management for personal Facebook accounts. All your Facebook in one place!
Get started: Go to Social >> Facebook >> from the drop-down menu on the left, choose “Manage Accounts” and authorize a new account.
What it is: You might notice a few changes in the Twitter- and Facebook-only management sections of Raven. We gave them an overhaul to look more like what you know and love in Social Stream and to make them easier to use.
Get started: Go to Social >> Facebook or Social >> Twitter.
There’s still plenty more to come with social media and Raven. As we promised earlier this year, we are planning to add LinkedIn to our list of social management tools. And as soon as Google releases an API that allows Raven customers to post to Google+, we will begin development on a Google+ management tool in Raven.
Meanwhile, let us know what you think of these changes to Raven. You can email firstname.lastname@example.org or submit a Feature Request from within any tool in Raven. And don’t forget to join us for a social tools webinar Tuesday, Feb. 28 at 11 a.m. CST to see all our new features in action.
Not a Raven customer yet? Now is a great time to see how we can help you do more – in social media and all your Internet marketing. Sign up for a free 30-day trial today!