New features: SEO performance reports, Research Central reboot and more


Over the past month, we’ve been hard at work on a slew of new updates that are now available in your Raven account. Here’s a look at what’s new.

SEO performance reports

These new reports are the results of direct conversations we’ve had with many SEOs and agencies. As usual, they provided us with some amazing guidance. What intrigued us the most was that the guidance came in the form of questions — questions that their clients have been asking them, including:

  • Did the organic traffic increase?
  • Did the organic traffic drive targeted users?
  • Did the organic traffic convert?
  • Which content received the most organic traffic?
  • Which content converted the best from organic traffic?

Our new reports help SEOs answer those questions for themselves and their clients. The ones now live in your account are based solely on organic search engine traffic, and they focus on Site Engagement, Goals, Landing Pages and Search Engine Share data from Google Analytics. More are coming soon.

To get started, navigate to Metrics > SEO. Or read more about SEO performance reports.

Research Central upgrade

When it debuted last year, we called Research Central an SEO‘s dream mashup tool. Now it’s even more — it’s Grand Central Station for all your website and keyword research. Plus, we made it even more powerful with custom analyzers. Then we added reports.

The updated Research Central is live in your account now. Here are four things to check out first:

  1. One input field for all research
  2. Custom quality analyzers
  3. Reports and exports

1. One input field for all research

Click on the Research button in the Raven app. That takes you directly to Research Central. Then enter any URL, domain, keyword or phrase into the single input field. It’s just that simple.

Research Central Input Page

What comes up first is the Summary page. Here’s what a Summary page looks like for a Domain:

Research Central Domain Summary-NEW

Here’s what a Summary page looks like for a keyword or phrase:

Research Central Keyword Search Summary Page

Note that the tabs across the top of Research Central change based on what you entered in the input field. You’ll only see the tabs that are relevant to what you’re researching.

2. Custom quality analyzers

Raven has long had a Quality Analyzer tool that’s extremely useful for proposals or benchmarking campaigns. It had one huge limitation: the metrics that weighted its score couldn’t be changed.

Now they can.

The new Quality Analyzer puts you in control of your algorithm for evaluating websites. You can choose the metrics that matter most to you, weight their influence and then name and save it as your custom analyzer.

You can set ranges for each metric that determine if the metric is in low, middle or high territory. The analyzer view then displays metrics in color (green, yellow or red — i.e., low, middle or high) depending on where each metrics falls in its respective range.

You can add as many analyzers as you want. For example, an analyzer to focus on metrics for proposals. Or an analyzer for social metrics.

After you create your custom analyzers, you can use those scores to evaluate and report on any domain you’re researching with Research Central — including competitors.

3. Report and export

Raven users have wanted to report on and export data from Research Central since it debuted. We’re excited to announce you’ll be able to create PDF reports from any data and export it from Research Central.

New look for social tools

Finlly, Raven has revamped its entire set of social tools. Everything is simpler to understand and easier to use, and we’ve added a few features that customers have requested.

All of the social changes are now live in your Raven account. Four big changes you might notice include:

  • Better design throughout: Raven approached this upgrade with the goal of making everything more streamlined and intuitive.
  • Twitter additions: You can now access your saved searches directly from Raven’s Twitter tool as well as access, create and manage Twitter lists.
  • Social Monitor improvements: It’s simpler to create and refine brand, industry, keyword and competitor social media searches.
  • Social Stream improvements: You can now add Twitter saved searches and lists to your Social Stream source options. Also, it’s easier to create Quick Views.

Read more about our new social upgrades and then give them a look.

As always, we’re looking for your feedback on all these new tools and upgrades. Send feedback and ideas to Raven’s Chief Product Officer Jon Henshaw at

Our new favorite word? Unlimited

We also took a look at ways we could help our customers get more for their money.

Effective immediately, Agency accounts can run an unlimited number of Site Finder and Backlink Explorer reports. Previously, Site Finder reports were limited to 50 per month, with extras costing $1 each. Backlink Explorer reports were limited to 100 per month, with extras costing $0.50 each.

Also effective immediately, Pro and Agency accounts can add an unlimited number of keywords, competitors and websites to Raven.

For a complete breakdown of Raven’s plans, see our Pricing page.

Arienne Holland

Arienne has spent 20 years in communications, ranging from graphic design to journalism to PR to marketing and formerly Raven's Director of Marketing and Education.

Arienne has spent 20 years in communications, ranging from graphic design to journalism to PR to marketing and formerly Raven's Director of Marketing and Education.

  • Brian Fitzgerald

    Hi I checked out the detailed review of the new SEO reprots –, looks great. Will these new reports only be available in the Insights or Metrics section, or can we assume that they will be report elements that can be added to Reports through the Report Wizard, Report Templates, etc.?

    • Brannan Atkinson

      Thanks, Brian. They will be available in the Metrics and as modules Report Wizard. We’re working on those PDFs right now.

  • Darryl Coombes

    These new features look awesome – cannot wait to try them out!

  • trl

    I don’t see any more value in this new reporting system than what is available in GA. Same data, sliced the same way. Did I miss something?

    • Courtney Seiter

      Although it’s possible to view and report on this data directly from Google Analytics, the process is complicated. We tried to make the reports easier and faster to create and better for communicating with clients. Also, this is only our first step in creating new SEO metrics. Much more is to come!

  • Ray Bravo

    Am I missing something here? How is this any different that what is already available in Google Analytics?

    • Courtney Seiter

      Hi Ray,
      Our goal for this first set of reports was to take data that’s available in Google Analytics and make the reports easier and faster to create and better for communicating with clients. Although it’s possible to view and report on this data directly from GA, the process is complicated, and reports don’t highlight the metrics that your clients will care about.

  • Jeremy Englert

    Is it possible to show the amount of change for one specific keyword? Similar to how the new SEO Metric shows website data for “Visits, Page Views, Visits, Time on Site and New Visits” but for specific keywords.

    For example, the new SEO Metrics report shows the amount of page views/visits/time on site/etc for keywords, but doesn’t show the amount of change in traffic from those keywords from the previous period.

    With the loss of SERP, this would be a great alternative to tracking the performance of specific keywords.

    • Jon Henshaw

      Excellent suggestion. We’ll work on that :)

  • Online Advantages

    I do like the new concept but certainly miss the old metrics, with that said I’m using semrush to compliment Raven Tools. It’s a good step forward can’t wait to see more.

    • RavenCourtney

      We hear you. There’s a lot more in progress that we’re working hard on right now. Hope some of the new views and reports we have in mind will work for you!

  • Zack

    Incorporating Multi Channel Attribution would be HUGE! Game changing, please, please add it!!!

  • RavenCourtney

    Thanks, Zack. We’ll get on it. :)