New feature: Announcing Site Auditor

Features and Updates

New feature: Announcing Site Auditor

Wow…very impressed and worth the wait.

I now have a complete toolkit to build a full analysis on my site and my competitors.

Just got my first report back and it looks sweet.

It’s the easiest and most advanced web-based website crawler for improving site performance – and now Site Auditor is live in all Raven accounts.

Raven’s new Site Auditor runs automatically and reports on site issues using clear labels and explanations. It’s detailed enough for seasoned professionals, but easy enough for anyone with a website to understand.

(Already excited? Skip to the Site Auditor FAQ and get started.)

Why an auditor?

Analyzing a website’s health is a task SEOs have to do regularly, if not every day. Raven now makes it easy to crawl a site, find the problems that need the most attention and report those problems to your client or boss.

It’s a major addition to Raven’s SEO toolset, on par with Link Manager, Keyword Manager and Research Central. And it’s further proof that Raven is fully committed to SEO – for the long run.

As part of our 2013 roadmap, we’ve been talking a lot about “closing the loop” – our way of making sure Raven customers have all the tools they need to research, plan, manage, measure and report on a campaign. Site Auditor is big step in that direction for SEO.

One of the things we’re most excited about is Site Auditor’s ability to bring you new business. Crawl any site (that doesn’t have a robot.txt file to block crawling) and report any or all of the results to a potential customer, along with your recommended SEO strategy. (P.S. That also applies to current clients – even those who don’t think their website needs help.)

How it works

Site Auditor (which you can find in your account under Site > Site Auditor) analyzes your website in seven different areas: visibility, meta data, content, links, images, semantics and page speed.

Recently, Raven’s Chief Product Officer Jon Henshaw demonstrated Site Auditor as part of Raven University. Here, he explains some details on starting a crawl and interpreting the results.

About that beta label

Crawling a large site and then reporting all the potential errors is an unwieldy task.

We want to thank all the early beta users who test-drove Site Auditor during the past few weeks. Because of you, it’s a better tool than we ever imagined.

Raven is confident that Site Auditor works well. We also know we can’t anticipate every possible scenario. That’s why we’re rolling it out for all customers with the beta label for now.

Get started with our Site Auditor FAQ, and if you run into any issues, let us know at

Remember, your ideas and feedback are invaluable as we work to build a tool that you can use every day. Be sure to tell us what you think in the comments below.

Happy crawling.

Brannan is Raven's chief marketing officer. He posts occasionally, mostly ramblings. And he is not a fan of exclamation points.

More about Brannan Atkinson | @RavenGiant

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